Intelligent Tech Channels Issue 54 - Page 15

EDITOR ’ S COMMENT

Welcome to Issue 54 of Intelligent Tech Channels . Cisco AppDynamics , a provider of observability and application performance monitoring technology , has published findings from Agents of Transformation

2022 , the fourth annual report that analyses the skills and attributes of elite global technologists .
In the wake of the pandemic , it reveals the emergence of a new class of technology experts stepping up to meet critical challenges that are blurring the lines between business strategy and IT operations . The report also cites the demand to make all products and services digitally available in the Experience Economy amid heightened security threats , increasing complexity and the accelerated shift to hybrid work and the cloud .
In this regard , we continue to cover articles in this edition of the magazine addressing the issue of skills and how channel organisations help to bridge the skills gap .
Gracing the cover of this month ’ s edition is Ossama Eldeeb , Senior Director , Partner Organisation , VMware South EMEA who outlines how VMware is helping channel agility and ability to innovate as it pushes partners to new heights of success .
Among the many insights , Eldeeb shares that : “ There is less and less money to be made in resale and more to be made across the solution lifecycle . This is one of the reasons why we introduced the lifecycle programme for our partners . This programme allows us to help partners do assessments and proof of concepts ( PoCs ), deployments and even co-operate with other partners who might be complementing them with skills and solutions .” You can read more by turning to page 19 .
This month ’ s Expert Speak comes from Dave Russell , Vice President of Enterprise Strategy , Veeam Software , who says business leaders must be at the forefront of their company ’ s security .
And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Vaidy Panchabikesan , Regional Sales Director , Kissflow and Yair Lezer , Partner , Noteya Innovations .
And , as usual , we have all your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . com .
Manda Banda Managing Editor
INTELLIGENT TECH CHANNELS 15