Intelligent Tech Channels Issue 53 | Page 26

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Mindware , one of the leading value-added distributors ( VADs ) in the Middle East and Africa ( MEA ), is touting the launch of its ‘ Azure ISV Hub Programme .’ The VAD is building on its status as a Microsoft Gold partner to provide independent software vendors ( ISVs ), including young start-ups or any enterprise having a unique intellectual property , with a go-to-market strategy and a pool of other benefits that can be unlocked when their solutions are powered on Microsoft Azure .

MINDWARE LAUNCHES AZURE ISV HUB PROGRAMME

Building on its status as a Microsoft Gold partner , Mindware , one of the leading value-added distributors ( VADs ) in the Middle East and Africa ( MEA ), has announced the launch of its ‘ Azure ISV Hub Programme .’

The initiative provides independent software vendors ( ISVs ), including young start-ups or any enterprise having a unique intellectual property , with a go-to-market strategy and a pool of other benefits that can be unlocked when their solutions are powered on Microsoft Azure . To commemorate the launch , Mindware has created an immersive , educational video that provides further insights into the programme .
Speaking on the occasion of the launch , Silmi Khanfir , Director of Cloud and XaaS , Mindware , said : “ The intention of the Hub Programme is to help purpose-driven ISVs or as we call them , technology partners , save time and money , become more agile and grow their business . The focus is on identifying and distinguishing individual partner needs and providing strategic support in sales , technical and business enablement .
“ By hosting their apps on the Azure marketplace , ISVs get the widest reach and have access to the entire ecosystem of Microsoft partners and end-customers . In addition , if the solutions attain the ‘ IP Co- Sell ’ status , then Microsoft raises visibility of the solution within its established ecosystem of sellers and encourages collaborative co-selling in order to extend reach , expand deals and accelerate customer wins .”
Azure ’ s global infrastructure includes 60 plus regions and is growing fast . It has a significant set of security and privacy certifications and more than 90 compliance offerings . With 3,500 security experts monitoring to safeguard data and a billion dollars a year spent on security alone , Azure is one of the most trusted cloud Platforms .
ISVs interested in starting their journey can register their interest on Mindware ’ s portal onlinemindware . net / microsoft-isv / and get ready insights from the company ’ s video explaining about complimentary starter benefits of up to US $ 45,000 .
“ Scaling their unique IP from business idea to local-dominance , and then , to global footprint requires ISVs to have a technology partnership that supports them throughout the journey . Through the hub program , we enable our technology partners to take the first step to leveraging the cloud as the hypergrowth engine for their IP , and then help them graduate from each step to the next on their roadmap to success ,” said Khanfir . The educational video about the programme can be viewed here : www . youtube . com / watch ? v = wRqq9TAvPAI
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