Intelligent Tech Channels Issue 52 - Page 29



Salesforce , the global provider of CRM software has announced its annual Middle East Partner Award winners for 2021 .

The Middle East Partner Reunion event was held at the Mandarin Oriental Hotel . With over 180 attendees across the partner organisations , it was a gathering of Salesforce ’ s regional ecosystem across Salesforce , Mulesoft , Tableau and Slack .
“ It was such a momentous occasion to see most of our partners gather to celebrate the success and growth of salesforce across the Middle East ,” said Mukesh Kumar , Regional Vice President , Salesforce Alliance and Channels Middle East . “ We value partners as extensions of our organisation ; and share similar core values to help build trusted customer relationships and focus on their success . As such , this event helps to align our overall strategy on how we put customers at the heart of digital transformation . Equally , we want to recognise all the incredible work that partners deliver to the Middle East market .”
The awards recognise outstanding performance by members of Salesforce ’ s partner ecosystem in the Middle East for the 2021 . Awards were handed out as follows : Customer Success – recognises partners who share Salesforce ’ s commitment to customer success through the development of product , industry , and service expertise , as demonstrated by Salesforce specialisations . Building a strong track record of successful implementations and maintaining a high level of customer satisfaction . Winner : CloudzLab
Outstanding Knowledge – recognises partners who have a laser focus on expanding their Salesforce Practice . By utilising all available enablement tools , they have increased their total number of certifications , certified individuals , and use of partner learning camps . Winner : Ei- Technologies MENA
Extended Cloud Solutions – this award highlights partners who are committed to growing the Salesforce footprint within the new clouds : Mulesoft , Tableau and Slack . They have demonstrated this through increased sales and marketing engagement reflected in being a Top Influenced ACV contributor . Winner : PwC
Sales Excellence – this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets . They have demonstrated this through increased sales and marketing engagement reflected in being the Top influenced Annual Contract Value ( ACV ) contributor . Winner : Epam
Community Impact – recognises partners who have dedicated their time , money and resources to have a positive impact on the local community . This is measured through their enrolment in Salesforce ’ s Talent Alliance , Pledge 1 % and sustainability programmes , and their demonstrated corporate responsibility . Winner : Wipro
Outstanding New Logo – This award celebrates partners who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East . Winner : PwC
Rising star – celebrates the partner with the most growth based on programme
Thierry Nicault , Area Vice President , Salesforce ME
pillars – Customer success ( Navigator + CSAT ), Innovation ( Credentials and Practice Growth ), Growth ( Influenced ACV ) and Lead ( Equality and Sustainable Development . Winner : Coberg
2021 Partner of the Year – recognises partners that have gone above and beyond in their commitment to building a world class Salesforce practice . They have excelled across all of the Consulting program pillars , built a strong alignment with Salesforce ’ s Sales Team and dedicated Marketing to ensure pipeline creation and progression . These partners are a true extension of Salesforce . Winner : CloudzLab
“ Our partners are key for us ,” said Thierry Nicault , Area Vice President for Salesforce Middle East . “ As we expand our presence in the region , we want to continue to grow and expand our network of partners . Our collaboration with our partner ecosystem is critical for initiatives to create job opportunities to meet the regional growing demand for Salesforce skills . This growth will be fuelled by the coming Hyperforce data centre under construction in the UAE . Running on top of the newly announced AWS data centre , Hyperforce will deliver security , reliability and scalability for the regional customers .” •