Intelligent Tech Channels Issue 52 - Page 26

MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST

LENOVO REVEALS ‘ LENOVO 360 ’ GLOBAL CHANNEL FRAMEWORK AND ENABLES GREATER ACCESS TO SOLUTIONS FOR PARTNERS

Lenovo has announced the UAE launch of “ Lenovo 360 ”, a new , first-of-its-kind global channel partner framework designed to provide easier access to the entire Lenovo portfolio across devices , infrastructure and services , and solutions . The new Lenovo 360 framework comes at a time when many small businesses and large enterprises alike are increasingly moving toward the “ Everything-as-a-Service ” consumption model .

Lenovo 360 has been designed to help partners capitalise service-led and solutionsbased opportunities with their customers and drive additional revenue streams .
Designed in collaboration with Lenovo channel partners , Lenovo 360 brings together the core elements of people , programmes , and tools . The framework details more unified global channel team structures and introduces eight solutions enabling greater workforce productivity and collaboration , infrastructure flexibility , sustainability improvements , and industry specific solutions to address common business challenges .
In addition , Rebate accelerator programmes like the “ Better Together ” and “ TruScale Accelerator ” initiatives offer partners the opportunity to increase earnings up to 30 % or more on sales across Lenovo ’ s portfolio of products and solutions , and sales through As-a-Service .
Launched in the UAE in April 2022 , Lenovo 360 follows the company ’ s reorganisation of three core business units in April 2021 ; Intelligent Devices Group , the core PC and IoT business , Infrastructure Solutions Group and a new Solutions and Services Group focused on verticals and services .
Aligning partners ’ need to easily expand their sales footprint , the framework helps partners to expand their Lenovo offerings .
“ Lenovo is a channel-first company , and with the UAE launch of Lenovo 360 , we are recognising the contribution our regional channel makes to the success of our business . Lenovo 360 equips our partners with a portfolio of solutions to deliver on the full spectrum of customer needs from device to infrastructure , to services , and beyond . This new programme will make it easier for partners to access our full suite of products and services , to seize the opportunities they have in the market and work together to diversify and grow ,” said Alaa Bawab , General Manager , Lenovo Infrastructure Solutions Group ( ISG ), Middle East and Africa .
In addition to ensuring the simplification of Lenovo ’ s overall partner process , the Lenovo 360 framework offers the company ’ s channel partners specific activations such as training , certifications , and channel marketing playbooks .
Shashank Sharma , Executive Director and General Manager , Lenovo Intelligent Devices , Middle East , Turkey and Africa ( META ), said : “ Many of our partners are looking for disruption-proof solutions and ways to diversify and expand their revenue and earnings streams . Lenovo 360 will provide partners with everything they need , including turnkey marketing materials and campaigns , that will enable them to pursue their goals . We are adding more resources including subject matter experts to provide concierge-level of service to our leading partners , that guarantees that they will always have access to the products , services , experts , and Lenovo talent they need .” •
Alaa Bawab , General Manager , Lenovo Infrastructure Solutions Group ( ISG ), MEA
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