Intelligent Tech Channels Issue 52 - Page 23

ENTERPRISE TECHNOLOGY business to take advantage of Lenovo 360 to develop new offerings to go deeper with their customers .
Why should channel partners work with Lenovo and the Lenovo 360 framework this year and beyond ?
The true value of Lenovo 360 is in the support that we will provide to partners to build vertical-based solutions and integrated As-a-service solutions that capitalise on growth areas such as hybrid work models , IoT and edge computing scenarios , and other advanced digital projects . Our partners will have more opportunities to build and diversify their revenue streams with Lenovo 360 .
What other channel initiatives is Lenovo planning for it channel partners in MEA this year ?
Our focus will be on Lenovo 360 , and we will look to add value to the programme and adjust it according to the needs and feedback from our partners . We want to ensure that working with Lenovo is the first choice for our partners .
In essence , what we are doing is encouraging all partners that are looking to expand their business to take advantage of Lenovo 360 to develop new offerings to go deeper with their customers
What does the outlook for Lenovo look like in the next 12 to 18 months now that the company has globally launched the Lenovo 360 framework ?
In the Middle East we see very strong opportunities in the ongoing Digital Transformation of businesses . Organisations large and small have seen the benefits of digitisation of processes and operations and are now looking to push out into new areas such as AI , data analytics , automation , and into new models of delivery . Our aim is to ensure that partners are familiar with the full Lenovo portfolio and aware that we can support them to create solutions that will meet the specific needs of each customer . •
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