Intelligent Tech Channels Issue 52 - Page 19


Lenovo pushes its 360 Framework to channel partners in MEA

IT powerhouse Lenovo , recently unveiled the Lenovo 360 Framework , which is founded on three pillars of “ People ”, “ Programmes ” and “ Tools ”. Alaa Bawab , General Manager , Lenovo Infrastructure Solutions Group ( ISG ), Middle East and Africa ( MEA ), tells Intelligent Tech Channels what the Lenovo 360 Framework is all about and how channel partners across MEA can take advantage of the many benefits it brings to their businesses .
Alaa Bawab , General Manager , Lenovo Infrastructure Solutions Group , MEA

tTalk us through the state of the Lenovo channel market in MEA at present ? Lenovo has a strong track record and commitment as a 100 % ‘ channel first ’ company . In Q3 of our fiscal year ( Oct to Nov ) Lenovo had its highest level of growth since 2019 . We have also enjoyed double-digit growth in every single technology that we offer within Lenovo ’ s Infrastructure Solutions Group ( ISG ). In addition to this , in the last quarter we also achieved our highest ever growth for our storage solutions business unit within ISG . I believe these results not only reflect the opportunities that exist in the market from Digital Transformation , but also show the strength of our channel partners and how they are really the local extension of our Lenovo team .

Lenovo 360 unites IDG , ISG and SSG for the benefit of our partners , so that they can unleash the power of our full portfolio .
What has been Lenovo ’ s focus in 2022 with its solutions offerings to channel partners in MEA ?
We continue to release solutions that capitalise on the demand for easy-to-use solutions and services that help customers to achieve intelligent transformation . In March , we introduced our new line-up of Future-Ready IT Infrastructure , a complete series of flexible , Edge-to-cloud solutions including new server , storage and service offerings that help organisations easily overcome resource limitations , optimise for remote work and accelerate innovation .
Lenovo recently unveiled the Lenovo 360 framework . What is this framework and how will this initiative be rolled out in MEA ?
Lenovo 360 is a unique global channel partner framework designed to provide easier access to the entire Lenovo portfolio across devices , infrastructure , and services and solutions .
Lenovo 360 builds on the reorganisation of Lenovo ’ s three core business units