Intelligent Tech Channels Issue 51 - Page 58

MARKET MOVEMENT
Dynatrace launches its first office in the UAE

Software intelligence company Dynatrace has announced the opening of its new office in the United Arab Emirates . The move is part of its strategy to expand its presence across the Middle East as it drives to meet regional demand for software intelligence and help the region ’ s largest leading organisations accelerate Digital Transformation .

Dynatrace combines deep and broad observability , runtime application security , and advanced AIOps to deliver answers and intelligent automation from data .
The company ’ s entry in the UAE market comes at a time when software intelligence is no longer a luxury , but a necessity . According to a recent survey , this economic growth is expected to continue rising by more than 64 %, with businesses planning to invest heavily in Digital Transformation over the next three years .
Michael Allen , Vice President , Worldwide Partner Business , Dynatrace , stated : “ We are thrilled to solidify our presence in the UAE at a time where our capabilities are in such high demand across the market . Expanding our footprint in the Middle East has been one of our primary objectives , and we look forward to working with the region ’ s largest leading organisations to help them advance their Digital Transformation and deliver world-class customer experiences .”
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HelpSystems acquires Terranova Security to aid building localised employee security awareness training

HelpSystems has announced the acquisition of Terranova Security , a global phishing simulation and security awareness training . Available in more than 40 languages , Terranova ’ s platform and content incorporates gamification techniques to increase engagement and knowledge retention .

With the acquisition , Terranova extends HelpSystems ’ overall security suite with a proven training security awareness solution that complements email security offerings from Clearswift , Agari , and PhishLabs .
“ Organisations in every vertical are learning that developing a cyber-aware culture is one of the best ways to prevent attacks and the downstream damage they can cause ,” said Kate Bolseth , CEO , HelpSystems . “ Terranova ’ s global reach and gamification techniques truly set them apart . Additionally , their record in training users to fend off attacks is exceptional , and we believe their knowledge and capabilities will enable our customers to excel in this as well . They are a welcome addition to the HelpSystems family .”
Although phishing attacks aren ’ t new , the industry has seen a marked rise in their prevalence in the wake of expanding remote workforces with increasingly sophisticated and bold attempts .
“ Addressing the impact of the human element in cyber defense is where Terranova shines , and we ’ re proud to be the security awareness partner of choice for millions of users globally ,” said Lise Lapointe , CEO , Terranova . “ HelpSystems ’ strategy , culture , and product direction are in lock step with our vision , making this an exemplary fit .”
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