Intelligent Tech Channels Issue 51 - Page 34

FUTURE TECHNOLOGY

The flourishing enterprise storage market

Antoine Harb , Team Leader , Middle East and North Africa , Kingston Technology
Enterprise storage is a centralised repository for business information that provides common data management , protection , and data sharing functions through connections to computer systems . Industry pundits share insights on the enterprise storage market in the Middle East and Africa and guide channel partners on how they can grow their businesses as opportunities abound in this important market segment .

With the enterprise storage market in the Middle East and Africa ( MEA ) expected to continue growing , channel partners in this broad geography are being urged to embrace the opportunities that are emerging . Key for resellers playing in this space will be to understand the trends and where the enterprise storage market is headed .

A report by Future Market Insights predicts the Middle East data storage market is expected to register a compound annual growth rate ( CAGR ) of 14.4 % until 2025 .
Antoine Harb , Team Leader , Middle East and North Africa , Kingston Technology , said the enterprise storage market in the Middle East is constantly evolving .
Harb said there are many initiatives that are taking place within the region , such as the UAE Vision 2021 and Saudi Vision 2030 that are motivating organisations of all sizes to invest in their digital capabilities . “ In fact , at the heart of all , is the data capital , the economic value that lies in data when processed and analysed and is currently fuelling the increased investments which is transforming the local storage infrastructure market ,” he said . “ To power these more excessive IT operations , we are seeing increasing amounts of modern NVMe SSD enabled data centres .
With so many new and ambitious projects driven by intense IT transformation , the Middle East is home to some of the most forward-looking enterprises across all industries , who are investing in technology as a business driver .
Harb added that there is no denying the impact cloud storage has – and will continue to – have within enterprises , as it offers scalability and accessibility to many organisations . “ With more sophisticated applications and uses such as AI , IoT and Industry 4.0 , this has increased the demands for higher speeds ( or lower latency ),” he said .
Mohamed El Zomor , Regional Sales Director , Storage Platform Solutions , MERAT , Dell Technologies , said the MEA enterprise storage market has been constantly evolving and has seen significant growth over the
last two years . El Zomor said this growth was accelerated mainly as a result of organisations driving Digital Transformation agendas , remote work , and e-commerce offerings during the pandemic , thereby contributing to the development and growth of the data storage market through increased infrastructure investments . “ Verticals that led this wide-scale adoption
The MEA enterprise storage market has been constantly evolving and has seen significant growth over the last two years .
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