Intelligent Tech Channels Issue 51 - Page 26

MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST

FRESHWORKS UNVEILS NEW TIERED PARTNER PROGRAMME AND APPOINTS VP TO LEAD GLOBAL CHANNEL AND ALLIANCES

Freshworks Inc , a software company empowering the people who power business , has announced the launch of an enhanced partner programme and the appointment of Hervé Danzelaud as VP of Global Channel and Alliances to lead the growth of the company ’ s partner ecosystem . Danzelaud previously served as the head of Channels and Alliances for North America . “ Freshworks was created to deliver immediate value to companies who have found legacy software too complex and expensive for today ’ s users . Our partner programme attracts technology companies , resellers , systems integrators and MSP that recognise the market need for native cloud solutions that are simple , affordable and easy to integrate ,” said Danzelaud . “ My passion is to build deep relationships with partners where we can work together to delight our joint customers with modern CRM , IT and CX solutions .”

Today , the Freshworks partner programme includes more than 500 resellers in over 50 countries , 20 systems integrators , 350 ISVs and over 1,100 technology applications in the Freshworks Marketplace .
According to the software vendor , the enhanced Freshworks partner programme builds on its industry-leading enablement , marketing and lead generation benefits making it easier than ever to partner with Freshworks while adding value to joint customers .
Partnering made easy during the deal process
A new partner relationship management system offers greater visibility into deal registration , pipeline , commissions , sales and marketing assets , and market development funds . Free enablement and supporting certification alignment with sales , pre-sales and implementation roles .
Freshworks said the programme tiers and certifications add value to its partners and the three existing tiers for resellers and solution partners include : Preferred , Authorised and Registered .
The company stated that the new certification framework for systems integrators offers a more consistent and delightful customer experience . In addition , the scheme offers dedicated in-region resources for Preferred partners to grow joint business , collaboration with account executives in the field to drive expansion and collaboration in mid-market customer segments .
Partnerships are an extension of the Freshworks promise to deliver modern and easy-to-use software for customer support , IT , sales and marketing teams . AWS , Pink Elephant , Device42 , Flycast Partners , i4 Asia Inc ., B-TRSNFRMD and more have partnered with Freshworks to enhance and extend the Freshdesk , Freshservice , Freshsales and Freshmarketer product lines to their customers .
Selwyn Uy , Co-Founder and CEO , i4 Asia Inc , said : “ Being a Freshworks Partner for over six years has helped us delight customers , with the help of a supportive team , flexible products and a partner ecosystem that allows for growth via comprehensive knowledge sharing between partners . We have grown at 40 % year-overyear and look forward to many more wins in the future , together .” •
Hervé Danzelaud , VP , Global Channel and Alliances , Freshworks
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