Intelligent Tech Channels Issue 51 | Page 15


Welcome to Issue 51 of Intelligent Tech Channels . A recent Mimecast State of Email Security

2022 has revealed that 84 % of organisations in the UAE are bracing for the fallout from an email-borne attack in the year ahead amid a growing volume of threats . Nearly all UAE organisations that responded to the research have been the target of emailrelated phishing attempts ( 94 %), but interestingly 30 % reported a decrease in the volume of such attacks , with 20 % noting the decrease was ‘ significant ’. According to the report , more than twothirds of companies in the UAE reported an increased number of email-based threats .
In this regard , we continue to cover articles in this edition of the magazine addressing the issue of cybersecurity , the evolving threat landscape and how channel partners can guide their customers to secure their digital assets .
Gracing the cover of this month ’ s edition , is Aswin Ravi , Director MEA , WebEngage , who shares with us how the company is expanding its operations , pushing for customer centricity , and developing its channel business in the Middle East and Africa .
Among the many insights , Ravi shares that : “ The inherent charm of digitalisation is that there are no geographical limitations to who you can cater to . Our channel partner selections hinge on a number of factors , including but not limited to the target market , industry , solutions compatibility , and expertise . Most importantly , we associate with clients and channel partners who share our vision of insight-led engagement and retention-driven growth .” You can read more by turning to page 19 .
This month ’ s Expert Speak comes from Kerry Grimes , Head of Global Partners , AVEVA , who discusses how industrial channel partners can be a catalyst for cloud innovation . And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Amine Sadi , Regional Sales Manager , Channel Sales , MENAT , Milestone Systems and Christina Klein , Head of Global Solution Partners , Lansweeper .
And , as usual , we have all your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . com .
Manda Banda Managing Editor