Intelligent Tech Channels Issue 50 | Page 8

NEWS
Logicom signs strategic distribution partnership with VAST Data in MEA

Regional distributor Logicom , has announced a new distribution partnership with VAST Data , a data platform company for the AI-powered world . The deal is part of VAST Data ’ s international expansion programme .

Under the agreement , Logicom will help VAST Data accelerate adoption of its high-performance Universal Data storage platform by broadening reach with key channel partners and markets in Middle East and North Africa ( MENA ).
VAST Data works with key companies across the enterprise ecosystem to deliver a high-performance data platform .
Channel customers can purchase Universal Storage through Gemini , VAST Data ’ s storage business model .
“ We look forward to working with Logicom in the MEA market , operating from our regional office in Dubai with aggressive expansion plans throughout 2022 . This agreement with Logicom underpins our 100 % channel driven strategy which will be critical in successfully attracting an even larger number of trusted channel partners in the UAE , KSA , Qatar and the rest of the region as they introduce Universal Storage to their customers ,” said Haider Aziz , Regional Director , Middle East and Africa , VAST Data .
Spiros Rafailovits , GM , UAE and Gulf , Logicom ( L ) and Haider Aziz , Regional Director , Middle East and Africa , VAST Data
Spiros Rafailovits , General Manager , UAE and Gulf , Logicom , said :
“ VAST Data appointing Logicom as its distributors in the region is proof of the value and commitment to a common successful future for both organisations .”
Airtel Business Africa and Avaya partner to deliver effortless customer experiences across the continent
Avaya and Airtel Business Africa executives

Airtel Africa , a telecommunications and mobile money services provider with presence in 14 countries across Africa , has announced that its B2B provider , Airtel Business Africa , has signed a memorandum of understanding ( MoU ) with Avaya Holdings Corp , to better equip organisations across the continent to deliver effortless customer and employee experiences by providing customer control and flexibility on its fixed voice service .

The agreement will see Airtel Business Africa empower its enterprise customers with the Avaya OneCloud AI-powered experience platform , as they transition to the digital workplace . The platform is bundled with Airtel Africa voice services with Avaya OneCloud CCaaS , OneCloud UCaaS and OneCloud CPaaS .
Luc Serviant , Group Enterprise Director , Airtel Business at Airtel Africa commented : “ Our existing partnership with Avaya has supported key sectors over the last 18-months , ensuring minimum disruption to everyday business while still supporting economic growth . This MoU takes our partnership to a new level that will see us enable enterprises to compete and win in the emerging experience economy .”
Nour Al Atassi , Director , Service Providers – Asia , Middle East and Africa , Avaya , said : “ Airtel Africa has helped to foster great customer and employee experiences across Africa . We can ’ t wait to see what African businesses , governments and other organisations can do with the power of Avaya OneCloud .”
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