MIDDLE EAST
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MIDDLE EAST
MICROSTRATEGY AND MAGNOOS ENTER INTO A STRATEGIC PARTNERSHIP TO MAKE BUSINESS INTELLIGENCE EASILY ACCESSIBLE
MicroStrategy , an independent publicly-traded business intelligence company , has announced a strategic partnership with Magnoos Information Systems , a software value-added reseller ( VAR ) in the Middle East and Africa ( MEA ) region and part of Midis Group .
The partnership centres on developing platform-neutral analytics driven solutions to help organisations consume business insights with ease and facilitate quick decision-making with actionable intelligence .
According to IDC , spending on Big Data analytics is expected to grow by 8.1 % in 2022 to reach US $ 3 billion in the Middle East , Turkey and Africa region . This statistic reinforces regional organisations ’ interest in powering their operations , customer engagement processes , and overall business growth with technologies driven by data and analytics .
MicroStrategy makes this process simpler and easier with its industry-first HyperIntelligence solution . The cuttingedge HyperIntelligence solution directly injects Artificial Intelligence and analytics capabilities into third-party business platforms such as Oracle and SAP ERP Suite , IBM Maximo , Microsoft Dynamics and other platforms used by organisations .
Headquartered in Abu Dhabi , Magnoos enables regional private and public organisations to implement state-ofthe-art technology solutions and adopt
Michael Halas , Managing Partner , Magnoos
best practices to accelerate the cycle of business innovation . Through this partnership , their in-depth expertise and network will enable MicroStrategy to expand its footprint in the region .
“ Since the onset of the pandemic , customer convenience is key to ensuring business plans ’ success . There is a growing interest within the business community in the Middle East and Africa region to ensure customer convenience and satisfaction by using AI and analytics ” said Michael Halas ,
Managing Partner at Magnoos . “ Our vision with MicroStrategy is to help organisations overcome the challenges of integrating AI and analytics into their processes with ease to deliver business value . Every organisation , regardless of size , uses multiple platforms to extract intelligence to meet business and customer demands . We want to eliminate the need to deploy several platforms for intelligence . With platforms powered by HyperIntelligence , we will be able to help the workforce access relevant insights in real-time , round the clock on every device , application and interface they use on a daily basis .”
Ashruf Hassaballa , Regional Vice President , Middle East and Africa , MicroStrategy said : “ At MicroStrategy , we are focused on delivering intelligence across an organisation by providing timely and relevant information in everyday applications used by all employees . This capability presents businesses in the Middle East and Africa region with a ‘ money ball ’ moment . Our partnership with Magnoos will help us bring this breakthrough solution to organisations that seek to optimise and leverage their data to derive actionable insights effortlessly . Our solution will enable the workforce to flex their knowledge and expertise through readily available intelligence that requires zero clicks and discards the need to switch between applications .” •
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