INTELLIGENT
GREEN TECHNOLOGY
Cisco showcased ground-breaking innovations and accelerated the realisation of a green future at LEAP
A t LEAP – the global platform for future technologies , Cisco highlighted its latest solutions designed to accelerate public and private customers ’ Digital Transformation agendas , while taking experience and immersion to new heights .
Reem Asaad , Vice President , Cisco Middle East and Africa said : “ The past few years have illustrated just how critical it is for nations and businesses alike to invest in digital solutions and co-create for better outcomes . Today , we stand in a time of transition , as many pivot from short-term strategies devised during the pandemic , to considering the long-term necessity and benefits of utilising smart , intuitive technologies . LEAP represents an important platform not only for Saudi Arabia , but the entire region – fostering new dialogues on a connected and more sustainable future for all .”
At the debut of the largest technology event of its kind in the region , from February 1st to 3rd , Cisco illustrated the importance of secure connectivity and automation in powering a future that is digital and green . Cisco ’ s Country Digital Acceleration programme and customer stories demonstrated the diverse application of Cisco ’ s technologies in transforming governmental digital services , empowering hybrid learning environments , providing smarter healthcare , driving sustainability in
Reem Asaad , Vice President , Cisco Middle East and Africa
energy provision and leveraging AI to enhance digital services in banking and more .
“ Cisco commends the efforts of the Government of Saudi Arabia , for making clear strides to drive the nation ’ s Digital Transformation agenda and aid socioeconomic growth . We remain closely aligned with this mission and are committed to helping realise Vision 2030 , the Kingdom ’ s blueprint for the future . To make this possible , digital and green solutions must go hand-in-hand . We look forward to engaging with our partners , customers and prospects at LEAP – showcasing next generation solutions to aid a seamless , sustainable Digital Transformation journey ,” said Salman
Abdulghani Faqeeh , Managing Director , Cisco Saudi Arabia .
Visitors to the Cisco booth at LEAP witnessed the future of holographic and collaboration technologies in action . With hybrid work on the rise , holographic technologies are adding a new , third dimension to virtual meetings . In a whole new , futuristic way of presenting sessions , Cisco experts will deliver messages and short technology segments virtually .
At LEAP , Cisco promoted its latest innovations alongside its channel partners , including Diamond Sponsor BTC Networks and Platinum Sponsors Emircom , MDS CS and MIS , as well as its ecosystem partners , who are helped to provide complete endto-end use case solutions which integrate seamlessly with Cisco technologies .
In addition , Cisco hosted a series of workshops and labs , including those built around its DevNet application writing and integration programme , Threat Hunting with Cisco Secure and more . •
INTELLIGENT TECH CHANNELS Issue 49 47