FUTURE TECHNOLOGY
The benefits of a partner programme for technology enterprises
Smart businesses know the value of partnerships . Research shows that organisations that outperform others have been found to spend more time ( 23 %) on the practice , irrespective of their size and operating sector . However , it also shows that businesses spend less time on partnering than they would like , which potentially indicates that while there is a drive to partner up , the process needs to be streamlined . But what are the benefits of such an arrangement ? When it comes to the technological side , there are tangible positives , writes Ettiene van der Watt , Regional Director , Middle East and Africa , Axis .
Ettiene van der Watt , Regional Director , Middle East and Africa , Axis
Smart businesses know the value of partnerships . Research shows that organisations that outperform others have been found to spend more time ( 23 %) on the practice , irrespective of their size and operating sector . However , it also shows that businesses spend less time on partnering than they would like , which potentially indicates that while there
A beneficial partner programme is defined by transparency , diversity , and commitment . is a drive to partner up , the process needs to be streamlined .
A roundhouse solution to this is partner programmes . A common trend among businesses , these programmes are dedicated initiatives that engage with and connect entities via a shared supplier or service provider . But what are the benefits of such an arrangement ? When it comes to the technological side , there are tangible upsides .
Characteristics and immediate benefits
A beneficial partner programme is defined by transparency , diversity , and commitment . Any business can manage a relationship between a client and supplier , but effective partnerships mean access to a diverse collection of experts and entities from across industries that share a common interest in evolving and improving them . Long-term
commitments mean that partners support one another over the long term , resulting in support for whole business lifecycles .
If there is one guaranteed way to tell if a specific partnership will benefit your business , ask yourself whether having their name and logo featured alongside yours is a positive association . And in the case , it is – partner certification elevates the perspectives of both your existing and prospective clients .
To that end , it ’ s in the best interest of partners to deliver the best quality product or service they can . This is especially true in the security sector , where the performance of solutions has real-world measurements , and the consequences of failure or inadequacy can and will be felt , not only with infrastructure and people , but with future relationships and long-term business conductivity .
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