StarLink is one of the fastest growing value-added distributors ( VADs ) across the Middle East , Turkey and Africa ( META ) with on-the-ground presence in 20 countries including UK and USA . The distributor ’ s solution lifecycle helps channel partners differentiate offerings and assists end-user customers to identify key risks and define priorities for addressing their IT security gaps and enhance their data centre and cloud infrastructure . The VAD held its Sales Kick-Off virtual event at which it outlined an ambitious sales target of US $ 550 million for 2022 .
MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST
STARLINK POSTS DOUBLE-DIGIT GROWTH IN 2021 AND SETS AN AMBITIOUS TARGET FOR 2022
Nidal Othman , CEO , StarLink ( L ) and Mahmoud Nimer , President , StarLink
StarLink , a value-added distributor ( VAD ) in the Middle East , Turkey and Africa ( META ) region , has declared a remarkable 2021 closure with a year-onyear ( YoY ) growth of 20 % and has set an ambitious target of US $ 550 million for 2022 , as announced at their Sales Kick-Off ( SKO ), held virtually on January 20th .
Nidal Othman , CEO , StarLink said : “ 2021 was a historic year for StarLink and we made a dynamic recovery from the aftermath of 2020 . As much as it was demanding , our teams ’ laser focus , great synergy and immersive approach helped steer the company in the right direction throughout the year .”
Othman added : “ The evolving situation over the last two years created a landscape that encouraged innovation and no doubt digitally sophisticated enterprises were well placed to differentiate and stay ahead of the
StarLink is unwavering in its vision and 2022 roadmap , and will continue to drive competitive growth .
curve . StarLink stepped up on every occasion to connect with its channel partners and vendors to empower enterprises shape and prioritise their digital strategy and enhance their customer experience . 2022 will continue to be about staying resilient . We are optimistic and look forward to maintaining the same momentum and focus , to meet our 2022 goals .”
At the SKO , the Dubai-based VAD showcased its 2021 accomplishments which included the launch of Intelligent Automation division reinforced by a robust ecosystem to drive the next level of Digital Transformation and strengthening the existing cyber and cloud ecosystem with pioneering vendors , the regional expansion with the launch of Egypt as the Africa hub and last but not the least the ISO 9001 and ISO 27001 certifications – a commitment to being a quality-driven and customer centric organisation .
Mahmoud Nimer , President , StarLink , said : “ StarLink is unwavering in its vision and 2022 roadmap , and will continue to drive competitive growth , with a combination of strategic choices , innovative and impactful initiatives , driven by our robust sales engine , next-gen portfolio , and operational excellence . Our theme for the year ‘ StarLink Transforms ’ is a strong reflection of our 2022 outlook , which is around ‘ diving deep ’ and exploring untapped markets , empowering our vendors , channel partners and customers with strong initiatives , for a greater collaboration and growth . StarLink ’ s spirit of H . O . P . E . upheld by our skilled and specialised StarLink teams is at the core of our company culture that inspires us to stay future-focused .”
One of the main highlights at the SKO was the launch of StarLink Cloud , StarLink Fund and StarLink Extra – three impactful initiatives that will contribute at diverse levels and empower vendors and channel partners to jointly enhance customer success . These initiatives will drive stronger and sustainable collaborations at core levels and uncover vast opportunities for all the relevant stakeholders .
Ahmed Diab , COO , StarLink said : “ 2022 comes with immense hope and opportunities . With our dynamic go to market strategy and structured roadmap , we have a great head-start . All efforts are towards acting on the bold plans and delivering the highest value . We are up for this challenge .” •
INTELLIGENT TECH CHANNELS Issue 49 27