ENTERPRISE TECHNOLOGY
We have just officially joined the prestigious group of companies with annual revenues of US $ 3 billion .
continent has continued to grow and we anticipate seeing more growth this year . In North Africa where ASBIS ’ presence remains solid we have continued to witness growth and solid performances across the various business units within our company and we anticipate that this will continue even this year . Furthermore , ASBIS is witnessing rapid growth in the Middle East across all its solutions offerings , and we are developing this business to be a leading player in offering our channel partners solutions that support and enhance working from home or remote working . We are expecting to see a lot of opportunities opening up for our channel partners in the hybrid and remote working space .
How is ASBIS positioning itself to ensure that businesses in the Middle East utilise some of the solutions you have that are tailored for hybrid and remote working ?
As a mature IT and ICT value-added distributor , we are positioning ourselves to be at the forefront of advancing new technology innovations in the regional channel while at the same time ensuring that that everything our partners are doing in their business and the channel leads to more profitability .
In terms of our vertical focus , we will continue to push our offerings together with partners in the government , education , and solutions business . We believe the government sector across the Middle East and North Africa ( MENA ) is in a prime position to continue investing in technology as they push Digital Transformation agendas to boost economic growth and development .
Key countries that will be in the spotlight for us in the government sector include Nigeria , Algeria , Egypt and most Middle East countries . We believe that these countries will gain from the improving crude oil prices and invest some of the revenue coming in on IT , ICT and solutions that advance digital and business transformation in their respective countries . Similarly , smaller markets in the wider MEA region will see growth as the business climate starts to improve following the lifting of restrictions on business as a result of the COVID-19 pandemic . The outlook is bright .
Aside from the COVID-19 pandemic , how has ASBIS managed the components and chip shortages that have impacted the Middle East channel and the global supply chain ?
Despite the recent turmoil across the MEA region , ASBIS has continued to work closely with all its vendor and channel partners to ensure that business plans , expectations and objectives are aligned and in synch . The company remains a major distribution partner of note for vendors making various IT technologies , products , and solutions in the market . To illustrate this , ASBIS is commemorating 30 years of doing business with Seagate and in a number of countries across EMEA we have either been number one or two in terms of market share , revenue growth and most importantly profitability with the vendor ’ s solutions . We will continue to capitalise on the longevity of this relationship we have with Seagate and continue to develop solutions for the future . What has really worked well for ASBIS is that it doesn ’ t wait for a vendor to come up with new innovations in the market . We take it upon ourselves to be on the ground and assist our partners to develop in-country businesses with solid customer bases .
Looking ahead , what will be ASBIS ’ main objective in 2022 and how are you preparing your partners for the year ahead ?
ASBIS intends to continue pushing for channel partners to embrace solutions selling and ensure that they continue on the path of business maturity . We have even at the peak of the COVID-19 pandemic continued to work with channel partners through online digital platforms where we were able to plan , forecast and develop targeted business plans that aided our partners to stay in business despite a challenging business climate . In addition , we continue to be in discussions with our vendors and channel partners in terms of
INTELLIGENT TECH CHANNELS Issue 49 21