ENTERPRISE TECHNOLOGY
The rise of the strategic solution provider
ASBISc Enterprises Plc is a leading value-added distributor ( VAD ), developer and supplier of IT , ICT and IoT products , solutions and services in the growing markets of Europe , Middle East and Africa ( EMEA ). The multinational technology group is engaged in the distribution of IT products and solutions , and is headquartered in Limassol , Cyprus . Hesham Tantawi , Vice President , ASBIS Middle East , tells Intelligent Tech Channels , how the company is pushing the value focus in the channel as it continues to nurture partners to become strategic solution providers in a fast evolving and maturing MEA IT market .
Hesham Tantawi , Vice President , ASBIS Middle East
Talk us through the state of the channel market in the Middle East now ?
The Middle East channel market despite the many challenges it has experienced in the past has matured and continues to do so at a steady pace . The market is experiencing channel stability , and we are seeing a lot of resellers and solution providers engaging in developing their businesses to be more value and solutions focused , and not the trading in commoditised IT products that characterised the regional channel in the years gone by . Now , channel partners are developing real customer bases and minimising their dependence on having a trading commodity business . All this is a sign of the maturity levels that channel partners are embracing in the market .
What is ASBIS ’ focus in 2022 and how has the company navigated the COVID-19 disruptions over the last two years ?
As a leading value-added distributor ( VAD ), developer and supplier of IT and IoT products , solutions and services in the growing markets of Europe , Middle East and Africa ( EMEA ), we recently announced our preliminary estimations in December 2021 , which showed we posted high consolidated revenues of US $ 397 million compared to US $ 343 million in December 2020 . The latest revenue figures represents an increase of approximately 16 % year-onyear for ASBIS . With this accomplishment , we have just officially joined the prestigious group of companies with annual revenues of US $ 3 billion . This is a great achievement for us that we are all proud of . The past year has been extraordinary for us . We not only achieved record high revenues , but it was also the most remarkable in terms of profitability . We have strengthened our presence in all markets in which we operate , all product lines have grown significantly . We are also actively investing in alternative revenue streams , and we are extremely confident for the years to come .
We continue to focus on development and strengthening our channel partnerships in the CIS , Middle East and Africa . We have firmly established our business in the channel and that has helped ASBIS and its channel partners to stay profitable .
In addition , we continue to champion value and solutions so that partners can entrench themselves in these and
INTELLIGENT TECH CHANNELS Issue 49 19