FUTURE TECHNOLOGY evangelists . Partners can also bundle complementary consulting and professional services on top of our solutions , to deliver more value to our joint customers .
Across every sector and industry in Africa , organisations are looking to data protection to secure their digital assets , unlock value from data and drive their Digital Transformation efforts . How is Pure Storage guiding channel partners to ensure they pass this knowledge on to their end user customers ?
Pure Storage is continuously looking to predict where the market is trending and to get ahead of emerging threats . Our mantra is to be proactive and completely open with our partners and customers . Nothing solidifies our partners ’ credibility in the market by being ultra-proactive and delivering good news as well as the bad news early . We also have a near real-time monitoring and analytics tool available to our partners and customers called Pure1 . Channel partners , on behalf of their customers , are able to monitor in near real time the performance , capacity , data protection measures as well as VMware insights into the install base . Additionally , we have predicative tools built into Pure1 to give customers and partners insights into their workload trends in future . Thirdly , our partner account managers deliver regular tech updates and market insights to keep our partners ahead of said trends . our customers to make informed choices about their data and we give them tools and features to protect their data as per the application requirements and the business service level agreements ( SLA ). Enterprise grade high availability features are built into the core of our operating system and available to all our customers , big or small , as part of their Evergreen Subscription model . As new features are developed , such as Safe Mode Snapshots , we roll them out at no cost to the end user . Channel partners can then initiate value driven conversations with their customers , by using Pure1 data and trends , and the newest features Pure1 is rolling out that would be appropriate to that customer ’ s business .
How is Pure Storage evangelising its solutions offerings to channel partners and enterprises across the African continent ?
Our marketing reach has historically focused on South Africa and we execute regular marketing activities with our partners , but I encourage you and your readers to ‘ watch this space ’ around the broader African continent .
What would you cite as the biggest achievement for Pure Storage and its reseller partners in the enterprise storage segment ?
Enterprise customers do not make compromises around their high data protection , data availability and security requirements . We could not be prouder of our partnerships in this segment over the last eight years .
Our collaboration with loyal , dedicated partners who have invested in Pure Storage technologies and resources over this period has been a blueprint for what a customer focused , technology and service delivery go to market should be . We would not have the success in this segment without our partners and kudos to them for predicting that Pure Storage would be the premiere data solution provider of the future .
What are some of the channel initiatives and end-user schemes Pure Storage is implementing to spearhead growth of its technology and solutions offerings with partners ?
We have had multiple channel focused initiatives such as ‘ Rethink Your Refresh ’, where we encouraged prospects to think about their next storage refresh on legacy platforms and move to Pure by taking advantage of our all-in-one software subscriptions , our competitive trade-in programmes and the investment protection that our innovative Evergreen Subscription gives every single customer .
We now have an Enterprise For All campaign focusing on the rich , enterprise grade features and platform availability
For many organisations , understanding how to protect data and other digital assets remains a huge challenge . How is Pure Storage helping channel partners and enterprises to overcome these hurdles ?
Since we are essentially a software company that happens to create world class hardware as well , data is what we build our solutions around . We empower
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