FUTURE TECHNOLOGY
Pure Storage moves to help partners tackle ransomware amid rapid digitisation
Pure Storage is an American publicly traded technology company headquartered in California , United States that was founded in 2009 . The vendor develops all-flash data storage hardware and software products . Recently , the vendor has been upping the ante in the data storage and protection market in South Africa . Intelligent Tech Channels spoke to Daniel Teixeira , Systems Engineering Manager , South Africa , Pure Storage , to find out why data storage , management and protection is so critical for channel partners now .
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What is the state of the data protection market in South Africa and broader Africa region given the ‘ new normal ’ under which enterprises and channel partners are operating ?
During this two-year period , where work from home and digitisation accelerated , data storage and data management have become even more important . Notwithstanding the huge challenge of securing data running on work-from-home platforms , anyone running a data centre where files and transactions are centrally captured must have a data protection , and more importantly , fast data recovery solution .
That ’ s where fast flash-based platforms such as Pure Storage come into play , together with our zero cost snapshots and snapshot offloading onto cloud-based file and object systems . The market is also moving away from traditional backup appliance-based solutions and pivoting to rapid recovery solutions that integrate with traditional data protection software seamlessly , be they on premises for the fastest recovery possible or to cloud for longer retention and much slower recovery .
What solutions is Pure Storage providing its channel partners to address ransomware and data protection market ?
Our zero cost snapshots are our first line of protection on our FlashArray solutions and have saved many a customer who either had an operational issue or whose systems were breached by malware or ransomware . Rolling back to the most recent snapshot ( five minute RPO ) or a few seconds ago
Daniel Teixeira , Systems Engineering Manager , South Africa , Pure Storage
( with our Active Disaster Recovery solution ) or seamless Active-Active replication with our Active Cluster solution . And since these protections are on the array , they will be the fastest form of recovery .
Additionally , we have a ‘ virtual air-gap ’ ransomware recovery solution called Safe Mode Snaps , which provides any FlashArray or FlashBlade customer a final line of protection against a hacker incursion into the storage platform . All of these features are included in our customers ’ subscription and are simple and easy to configure via our user-friendly GUI .
How is Pure Storage engaging its channel partners to tackle the threats that are posed by the rise in ransomware ?
Pure Storage is in constant contact with our partners to enable and assist them with messaging into their install base . Since we are 100 % channel , our partners are our key drivers of our message and technologies . Our partners have direct access to the local Pure Storage engineering teams and support organisations and act as our primary
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