EDITOR ’ S COMMENT
Welcome to Issue 48 of Intelligent Tech Channels . A recent study conducted by Vanson Bourne on behalf of Nutanix , a hybrid multi-cloud computing solutions vendor , has revealed that multi-cloud deployments are on the rise , but enterprises looking to hybrid multi-cloud still face challenges and complexity . The research showed that multi-cloud is currently the most used deployment model and adoption will jump to 64 % in the next three years . But the complexity of managing across cloud borders remains a major challenge for enterprises , with 87 % agreeing that hybrid multi-cloud computing success requires simpler management across mixedcloud infrastructures .
In this regard , we continue to cover articles in this edition of the magazine addressing the issue of hybrid multi-cloud computing progression .
Gracing the cover of this month ’ s edition , is Mohammad Mobasseri , CEO and Group Board Member , emt Distribution MEA , who tells us how the company is raising the value distribution game , ramping up channel initiatives and new expansion plans that will be unveiled later this year .
Among the many insights , Mobasseri shares that : “ We follow regional and global requirements with consideration of rectifying and helping customer challenges and to help our business partners to increase their business opportunities . On the other side we prefer to focus on vendors with high technologies and capabilities rather than only vendors with existing market share . This is so because we believe many top-level technical products have more opportunities for customers and partners to gain more technically and commercially .” You can read more by turning to page 19 .
This month ’ s Expert Speak comes from Sherifa Hady , Vice President Channel , Europe Middle East and Africa at Aruba , who tells us why the As-a-service IT consumption models have proven to become increasingly popular across the IT landscape . And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Terry Greer-King is VP , EMEA Sales at SonicWall and Ian Morris , Channel Director at Rubrik Australia and New Zealand .
And , as usual , we have all your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . com .
Manda Banda Managing Editor
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