MARKET MOVEMENT
WebEngage expands into MEA and eyes growth in 2022
Avlesh Singh , Co-Founder and CEO , WebEngage
WebEngage , a full stack retention operating system , has announced its expansion into the Middle East and Africa ( MEA ) after successful operations across Asia to address the increasing demand the company has witnessed in the region .
The MarTech company has set up a dedicated local team for sales and customer success management in UAE , Saudi Arabia , Egypt , Kuwait and Qatar .
The company has been working and establishing relationships in the region for the past three years and now plans to actively invest in community building , education and training initiatives . WebEngage ’ s regional portfolio includes enterprise and start-up segments such as eXtra
Stores , Vezeeta , Btech , elmenus , Ajmal Perfumes , Jazeera Paints , Wego , MakeMyTrip , among others .
Avlesh Singh , Co-Founder and CEO , WebEngage , said : “ The MEA region is a strategic focus for WebEngage and this announcement marks a key milestone of our journey here . With large volumes of customer data and aggressive growth over the last few years , clients are sitting on massive opportunities to engage , retain and monetise their customer bases even as they expand their acquisition efforts . Our customers love us for our successful management and solutioning expertise . We felt it ’ s a great time with the pandemic almost behind us now to double down and bring our winning playbooks to the region .”
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VSS Capital Partners completes sale of Coretelligent to Norwest Equity Partners
VSS Capital Partners , a private investment firm investing in the healthcare , information , business services and education industries , recently announced that it has completed the sale of Coretelligent to Norwest Equity Partners . Terms of the transaction were not disclosed .
Headquartered in Westwood , USA , Coretelligent was founded by Kevin J . Routhier in 2006 and provides comprehensive managed and co-managed white glove IT support , cybersecurity , backup and Risaster Recovery , and cloud services .
“ We would like to thank VSS for being an incredibly supportive partner who helped us build a uniquely scalable platform providing best-in-class managed and co-managed IT services ( MSP ), seamless cybersecurity and private cloud services in the fragmented MSP market ,” said Routhier . “ VSS helped to accelerate Coretelligent ’ s growth trajectory beyond our expectations and positioned us to succeed in the highly competitive MSP market . We ’ re excited about the opportunities that lay ahead for our talented professionals as we transition ownership .” Trent Hickman , Managing Director ,
VSS , who also served as Chairman of
Coretelligent , said : “ We are proud of what we have accomplished during our partnership with CEO Kevin Routhier and his team at Coretelligent , which speaks to VSS ’ s ability to maximise the long-term value and success of our portfolio companies by working closely with management .” •
INTELLIGENT TECH CHANNELS Issue 47 59