WebEngage expands into MEA and eyes growth in 2022
Avlesh Singh , Co-Founder and CEO , WebEngage
WebEngage , a full stack retention operating system , has announced its expansion into the Middle East and Africa ( MEA ) after successful operations across Asia to address the increasing demand the company has witnessed in the region .
The MarTech company has set up a dedicated local team for sales and customer success management in UAE , Saudi Arabia , Egypt , Kuwait and Qatar .
The company has been working and establishing relationships in the region for the past three years and now plans to actively invest in community building , education and training initiatives . WebEngage ’ s regional portfolio includes enterprise and start-up segments such as eXtra
Stores , Vezeeta , Btech , elmenus , Ajmal Perfumes , Jazeera Paints , Wego , MakeMyTrip , among others .
Avlesh Singh , Co-Founder and CEO , WebEngage , said : “ The MEA region is a strategic focus for WebEngage and this announcement marks a key milestone of our journey here . With large volumes of customer data and aggressive growth over the last few years , clients are sitting on massive opportunities to engage , retain and monetise their customer bases even as they expand their acquisition efforts . Our customers love us for our successful management and solutioning expertise . We felt it ’ s a great time with the pandemic almost behind us now to double down and bring our winning playbooks to the region .”
VSS Capital Partners completes sale of Coretelligent to Norwest Equity Partners
VSS Capital Partners , a private investment firm investing in the healthcare , information , business services and education industries , recently announced that it has completed the sale of Coretelligent to Norwest Equity Partners . Terms of the transaction were not disclosed .
Headquartered in Westwood , USA , Coretelligent was founded by Kevin J . Routhier in 2006 and provides comprehensive managed and co-managed white glove IT support , cybersecurity , backup and Risaster Recovery , and cloud services .
“ We would like to thank VSS for being an incredibly supportive partner who helped us build a uniquely scalable platform providing best-in-class managed and co-managed IT services ( MSP ), seamless cybersecurity and private cloud services in the fragmented MSP market ,” said Routhier . “ VSS helped to accelerate Coretelligent ’ s growth trajectory beyond our expectations and positioned us to succeed in the highly competitive MSP market . We ’ re excited about the opportunities that lay ahead for our talented professionals as we transition ownership .” Trent Hickman , Managing Director ,
VSS , who also served as Chairman of
Coretelligent , said : “ We are proud of what we have accomplished during our partnership with CEO Kevin Routhier and his team at Coretelligent , which speaks to VSS ’ s ability to maximise the long-term value and success of our portfolio companies by working closely with management .” •
INTELLIGENT TECH CHANNELS Issue 47 59