FINAL WORD
Our ambition has always been to take the World Expo experience to new heights . Having the right network infrastructure and strategic collaboration in place is key .
While every World Expo is a historic event in its own right , Expo 2020 Dubai is set to break new ground , as the most digitally-connected event of its kind .
As the first World Expo to be hosted in the Middle East , Africa and South Asia ( MEASA ) region , and the largest ever event to be held in the Arab world , Expo 2020 will attract millions of visitors both virtually and in person , during its six-month run .
A trusted partner
With a tall promise to deliver on , the organiser required a trusted partner with a workforce equally as passionate and aligned with Expo ’ s mission of ‘ Connecting Minds , Creating the Future ’ through the fields of opportunity , mobility and sustainability . This is where Cisco came in , appointed as the Digital Network Partner of Expo 2020 Dubai back in 2018 . Cisco ’ s work on previous projects of such magnitude includes working as a strategic partner for both Expo 2010 Shanghai and Expo 2015 Milan , as well as being the official networking supplier for the London 2012 and Rio 2016 Olympic and Paralympic Games .
Integral to delivering what Expo bills to be ‘ 182 days of unparalleled experiences ’ is the creation of highly immersive and memorable experiences – for organisers , participants , and visitors alike . To help enable this , Expo 2020 Dubai looked towards Cisco ’ s Customer Experience – a team of technology and transformation experts who work with customers to get more value from their technology investment , faster .
Adele Trombetta , Vice President , Customer Experience , Cisco Middle East and Africa and Technology Transformation Group , Europe , Middle East , Africa and Russia , said Cisco CX has been instrumental in providing support for planning , design , procurement and project execution across the 4.38-square-kilometre site , supporting seamless collaboration across all devices , delivering dynamic signage and maintaining network security .
Sophisticated network architecture
The team at Cisco CX recommended and deployed Cisco ’ s Intent-Based Network to consolidate operations under a single IP network . This combined with Cisco ’ s Software Defined Access ( SD-Access ) solution , delivers an end-to-end network architecture capable of meeting both performance and capacity requirements . With scalable , agile technologies at play , Expo 2020 Dubai is able to provide access to any users on any device or application , from the Edge to the cloud , without compromising on security .
The theme of secure connectivity runs through each of Cisco ’ s offerings at Expo 2020 Dubai , including the Converged Network , the Physical Security Network and the establishment of a Network Operating
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