FUTURE TECHNOLOGY
Enabling channel ecosystems in MEA
Elias Boughosn is the CEO and Founder of ChannelPro , a company with a history of solving channel management challenges from enablement programmes , motivational tools and rewards programmes , through data capturing systems , to the latest creation : REACH platform . Boughosn shares with us what REACH is all about and how the company is developing and enabling channel ecosystems in the Middle East and Africa ( MEA ).
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What is ChannelPro and when was it founded ?
ChannelPro is a technology-enabled company whose aim is to overcome channel management challenges and digitally transform the way companies engage their indirect salespeople . With a combined 75 years ’ experience in channel management across the EMEA region , we are a collective team of experts who have worked with vendors , distributors , partners , resellers , corporate resellers , retailers and channel influencers , making us all too familiar with the challenges of managing a business that depends solely on sales channels . This was the driving force behind developing a smart , simple and automated tool , otherwise known as REACH , which enables us to manage channel businesses more effectively .
Our aim is to improve the readiness and motivation of indirect salespeople across many channels , helping to drive channel sales , take company performance to the next level and gather sales intelligence . Through one simple tool , we can automate and simplify channel engagement of partners , sellers and influencers .
Companies choose ChannelPro for access to the most intelligent tool set in the market , drive channel sales revenue , boost levels of customer satisfaction and enable channel managers to launch successful incentive campaigns and make faster , datadriven decisions .
What is the REACH Platform all about and how does it benefit channel stakeholders ?
REACH is a scalable and cost-effective SaaS solution or marketing-as-a-service that digitalises channel partner engagement and management through the automation of
Only by addressing every level in the channel will an impact be made and value created .
Elias Boughosn , CEO and Founder , ChannelPro incentive recognition , sales enablement , live tracking of sales verification and delivery of business analytics . These features help improve the overall performance of channel ecosystems ( including sales readiness , sales
motivation , inventory , re-supply and lead generation ), while drastically reducing the administrative handling – and related cost – of channel incentives management .
How is ChannelPro working with the channel stakeholders ( vendors , IT distributors and resellers ) in Europe , Middle East and Africa ( EMEA ) market ?
We mainly target vendors / brands or distributors as our clients , although REACH creates benefits at each level of the channel ecosystem :
• The distributor increases the number of sellers and resellers , improves seller loyalty and consequently , increases sales
• The resellers receive a dashboard , where they can monitor and control what the vendors or distributors have deployed their salesforce to do in terms of communication , readiness or motivational
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