ENTERPRISE TECHNOLOGY
We have also been conducting a monthly webinar where we bring channel experts to advise and share their success and failures in responding to the COVID-19 impact on their business . Through the “ Ask Me Anything ” ( AMA ) sessions , we conduct on a weekly basis , we give room to channel partners in the APAC market to share their challenges with us and we share our experience with them .
What channel programmes and initiatives is Levels Ventures planning for its channel partners in the APAC region in 2022 ?
We are launching the “ Catalyst ” Programme , which includes a lot of support to the channel partners . The programme focuses mainly on the assessment of the channel partner ’ s health and helps in transforming the way they generate leads in a better and faster approach .
Two modules are there in the Catalyst Programme which include assessment , a very professional and structured process that is conducted by our consultants and measures the health of the channel partner with a weighted score from gathering 50 check points across the main business areas such as sales , marketing , product , pricing , team and competitive landscape .
The region has a lot of countries and the rest of Asia ’ s emerging markets with more than 30 markets , which rely on indirect channels and this is where we can help and add value , more especially for the enterprise B2B .
We help them with the execution and execute with their internal resources or implement it with a third party . We have seen a lot of demand in recent quarters from vendors and distributors who are seeking our engagement to activate and retain most of their tier two and tier three partners and we are glad that we are able to help in working with our clients in increasing their market share and accelerating their time to market . •
INTELLIGENT TECH CHANNELS Issue 46 23