ENTERPRISE TECHNOLOGY
managing partner has more than 15 years of working relationship with the channel ecosystem in Middle East , Africa , Central East Europe , Russia and the CIS , so it was easy for us as a company to leverage on that and start to partner with key players in the APAC market . Right now , we are engaged in helping the IT channel partners and systems integrators ( SIs ) in key markets in the APAC geography . We are also working with a key Disaster Recovery vendor and Fortune 100 cybersecurity vendor to enable their channels to do a better job in this wider market .
Why is the APAC market important for Levels Ventures to develop its business and presence ?
This specific region is very interesting for us since it is the heart of the broader APAC , Southeast Asia and Japan markets . The region has a lot of countries and the rest of Asia ’ s emerging markets with more than 30 markets , which rely on indirect channels and this is where we can help and add value , more especially for the enterprise B2B .
What channel services , business development and consultancy is Levels Ventures offering channel stakeholders and why should partners in APAC work with your company ?
The services we provide for the channel ecosystem can be divided into three areas :
• For channel partners , we help them with the following : Improving their customer experience , improving the proactive sales approach , accelerating revenue cycle , better alignment when it comes to the vendor portfolio they are working with , enhancing their pricing strategy and expansion plans assessment
• On the IT distributor front , we focus on improving the performance of their least performing channel partners to make sure that they leverage the best out of the channel partners they serve , hence improve their customer experience . In addition , we assist in building simple and effective partner programmes that guarantee their reseller partners ’ loyalty , improve partner and IT reseller recruitment process and improve their enterprise social presence
• For vendors , our focus is concentrated on improving channel and distributor experience , transforming mid-market channels revenue and lead generation from being reactive to proactive behaviour
We also help to provide consistent channel improvement consulting and implementing best-in-class practices to their
The company ’ s current motto ‘ More Leads , More Often ’ is the approach we have or our engagement with MSPs , CSPs and MSSPs where we guide them through our consulting .
channels to make sure that they are helping channel partners in their market expansion .
What type of IT distributors and channel partners is Levels Ventures looking to work with ?
Because every channel partner and every distributor can benefit from our consulting practice , we try and work with a broad array of channel partners . However , we prioritise working with enterprise B2B channel partners and distributors that are either servicing a new market , onboarding a new vendor , building a new partner programme
or assist partners that are struggling with their revenue and profitability .
What challenges are channel partners in Asia Pacific telling you they are finding in the current business climate ?
We have been exploring the APAC market for a while and have identified many challenges some of them include channel partners not having sales and marketing teams , sales and marketing not aligned with their business goals , lacking tools to transform the whole sales and service processes and a lack at
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