EDITOR ’ S COMMENT
Welcome to Issue 46 of Intelligent Tech Channels . New research from cybersecurity vendor Mimecast has cast a spotlight on the role of brands in protecting their customers from cyberattacks .
In a survey conducted by Mimecast , 75 % of consumers in the Kingdom of Saudi Arabia ( KSA ) and 78 % of consumers in the UAE , said they would stop spending money with their favourite brand if they fell victim to a phishing attack involving that brand . Compared to a global average of 57 %, this places the region ’ s consumers among the most unforgiving of all markets surveyed .
In this regard , we continue to cover articles in this edition of the magazine addressing the issue of email security and the importance for brands to make use of DMARC , technology that helps prevent organisations ’ email domains .
Gracing the cover of this month ’ s edition , is Maury G , Managing Partner , Levels Ventures , who tells us how the company is engaging with reseller partners , distributors and vendors , and why it ’ s cementing its presence in the APAC market .
Among the many insights , Maury shares that : “ We have identified a few gaps in the APAC market when it comes to the channel .
The company ’ s current motto ‘ More Leads , More Often ’ is the approach we have or our engagement model with MSPs , CSPs and MSSPs where we guide them through our consulting and best tools we have in order to help them identify their ideal client persona , pursue them and connect with customers in person or online using the best-in-class software tools like LinkedIn Sales Navigator .” You can read more by turning to page 19 . This month ’ s Expert Speak comes from Rola Dagher , Global Channel Chief , Dell Technologies , who shares why she is excited about the technology road ahead and grateful to be serving a community of dedicated channel partners .
And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Marie Nalty , Channel and Alliances Manager , Australia and New Zealand , Apptio and Rasha Rajeh , Channel Account Manager , Middle East , Infoblox .
And , as usual , we have all your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . co . uk .
Manda Banda Editor
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