Intelligent Tech Channels Issue 45 - Page 58

MARKET MOVEMENT
Sitecore buys AI-powered digital search platform Reflektion
Steve Tzikakis , CEO , Sitecore

Sitecore , a digital experience management software vendor , has announced the acquisition of San Mateobased Reflektion , an AI-powered digital search platform that understands and predicts patterns , context and needs in order to convert shoppers into buyers .

The acquisition – a continuation of Sitecore ’ s on-going US $ 1.2 billion growth plan – will help marketers solve the information overload that is characteristic of traditional search solutions , which leave customers unable to find and select the right product . “ Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience . With Reflektion , a brand can add various types of search including personalised search , preview search , conversational search and voice search ,” said Steve Tzikakis , CEO , Sitecore . “ Acquiring Reflektion reinforces Sitecore ’ s position as the leader in digital experience technologies that meets customers in the moment with more relevant , intuitive and human experiences .”
Amar Chokhawala , Founder and CEO , Reflektion , said : “ Since its inception eight years ago , Reflektion has become recognised for its unique approach to search product discovery technology . Our technology uses AI to adjust each consumer ’ s digital experience , in the moment , based on diverse data from multiple channels . With Sitecore , the Reflektion team and customers will be able to continue to leverage the enhancement of digital experiences .”
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Hewlett Packard Enterprise completes acquisition of Zerto

Hewlett Packard Enterprise ( HPE ) has announced that it has completed the acquisition of Zerto , a cloud data management and protection solutions company with a net cash purchase price at closing of US $ 374 million .

The acquisition immediately positions the HPE GreenLake edge-to-cloud platform in the high-growth data protection market with a proven solution and further propels HPE ’ s storage business into a cloud-native , software-defined data services business .
“ Data is the most critical asset and is essential to operate in this new digital economy ,” said Tom Black , Senior Vice President and General Manager of HPE Storage . “ Our customers continue to face complexity in managing and protecting their data . Zerto ’ s best-in-class talent and technology expands HPE ’ s data management and Disaster Recovery capabilities , giving customers the ability to protect their data and recover in minutes from ransomware attacks . We are thrilled to welcome Zerto to the HPE family . Together , we will accelerate innovation and scale these offerings to help our customers manage and protect their data from edge to cloud .”
Zerto ’ s cloud data management and protection software will remain available as a standalone service and will be available as a service through the HPE GreenLake platform and the Data Services Cloud Console .
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