Intelligent Tech Channels Issue 45 - Page 49


Varjo expands global business after starting sales in UAE

V arjo , a global maker of professional-grade VR / XR hardware and software , has announced the start of sales and shipments of its virtual reality and mixed reality devices – the VR-3 and XR-3 – to the United Arab Emirates ( UAE ). Suitable for any immersive workflow , Varjo headsets feature industryleading resolution and technology needed to develop photorealistic , true-to-life VR / AR / XR experiences .

“ We are pleased to scale our business in the Middle East and for the first time , make human-eye resolution virtual and mixed reality available for customers in the UAE ,” said Seppo Aaltonen , Chief Commercial Officer , Varjo . “ Current global circumstances have accelerated the need for high-fidelity immersive tools . Together with our local resellers , Varjo can now support advanced virtual , augmented and mixed reality use cases in UAE by offering best-in-class , yet cost-effective solutions . These are the perfect tools to help drive UAE ’ s technology transformation over the 50 years .”
Lenovo , a global PC manufacturer , will be Varjo ’ s first reseller in the UAE . By offering customers a single point of purchase for high-performance workstations and VR / XR headsets , Lenovo and Varjo are accelerating the way professionals can work across industries , including aviation and space training and simulation , research , oil and gas , medical , and remote collaboration .
“ Lenovo ’ s professional workstations and Varjo ’ s VR and XR headsets are specifically engineered to perform in the most sophisticated and demanding professional use cases ,” said Mohammed Hilili , General Manager , Gulf , Lenovo . “ We are excited to expand our partnership with Varjo to bring its human-eye resolution headsets , matched with the processing and computing power found in Lenovo ’ s workstation portfolio products , to our customers in the UAE .”
Companies in the UAE can order the Varjo VR-3 and XR-3 via Varjo ’ s website or through Lenovo for US $ 3,195 and US $ 5,495 , respectively .
Varjo headsets will be demonstrated at the Finland Pavilion at the World Expo 2020 in Dubai on October 31 , as well as at the GITEX conference from October 17th to 21st at Lenovo ’ s booth A250 in Hall 6 . •