Intelligent Tech Channels Issue 45 - Page 10

NEWS
StarLink signs strategic cloud partnership with Informatica

StarLink , a specialised cyber and cloud value-added distributor ( VAD ) in the META region , has announced a new partnership with

Informatica , an enterprise cloud data management vendor . The strategic partnership allows both StarLink and Informatica to capitalise on each other ’ s core capabilities to enhance and grow the market share in cloud technologies . Zaidoun Arbad , COO , StarLink , said : “ It gives us great pleasure to partner with Informatica as the latest strategic addition to our Intelligent Automation solutions ecosystem . Informatica ’ s Intelligent Data Management Cloud solution compliments and completes our Intelligent Data automation value proposition to support our customers throughout their digitisation journey . This will unlock their full potential as they go into their next wave of growth by leveraging the power of their data .”
Kash Rafique , Vice President , Middle East and Egypt , Informatica , said : “ We are excited to partner with StarLink Middle East and expand our presence in the Middle East . StarLink ’ s deep domain expertise , and vast and diverse network across Middle East will play a pivotal role in our regional growth strategy . Our partnership will enable us to reach more resellers with end-to-end softwaredriven solutions helping to drive customers ’ data-driven Digital Transformation initiatives .”
Zaidoun Arbad , COO , StarLink ( L ) and Kash Rafique , Vice President , Middle East and Egypt , Informatica
AmiViz Platform delivers business value to channel partners

AmiViz , an enterprise B2B marketplace has acknowledged that the new normal has enforced a paradigm shift in customer behaviour and preference for online shopping .

The company with a vision to revolutionise the channel , has embraced the new normal and adopted the B2B e-commerce business model for selling cybersecurity products and solutions and in the process has become one of the few companies in the Middle East to have an enterprise B2B marketplace . During development of the platform , AmiViz carried out extensive research and identified four pillars of success to deliver a seamless partner experience and abundance of benefits to the channel . The four pillars are collaboration , automation , customer experience centre ( CEC Lab ) and data intelligence .
These four pillars contribute with significant behavioural change for partners and pave them to the path of success . AmiViz showcased the power of its B2B platform and demonstrated all the four pillars at GITEX Technology Week 2021 via its new mobile app and web portal that will drive the Middle Eastern channel into future . AmiViz is a B2B enterprise marketplace focused on the cybersecurity industry in the Middle East , designed specially to serve the interests of enterprise resellers and vendors . •
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