Intelligent Tech Channels Issue 44 - Page 6

NEWS
Avaya to demonstrate composable solutions at GITEX 2021

Avaya , a global provider of solutions to enhance and simplify communications and collaboration , has announced its participation at the 2021 edition of GITEX Global , where the company will demonstrate the composable solutions that organisations need to keep up with changing customer expectations .

Improving the quality of experiences through both the customer and employee journey has become among the most important differentiators and creators of brand affinity for organisations globally . But with consumer and employee demands constantly changing , businesses are struggling to keep pace using legacy technologies .
According to Avaya ’ s “ Life And Work Beyond 2020 ” survey , over one third of respondents prefer a mix of ways to engage with and contact organisations , including a phone number on every webpage or app ( 69 %). And 60 % of employees support policies that embrace hybrid working .
“ When today ’ s consumers connect with organisations , they expect experiences that are simple , seamless and easy to manage on the go . And if the company they ’ re dealing with can ’ t deliver these experiences , they look for the one who can . With the Avaya OneCloud solutions and Experience Builders we ’ re showcasing at
Nidal Abou-Ltaif , President , Avaya International
GITEX 2021 , organisations are being given the composable solutions they need to re-imagine the experiences they provide and empower their employees to drive customer retention ,” said Nidal Abou-Ltaif , President , Avaya International .
Check Point highlights Infinity portfolio of solutions
Ram Narayanan , Country Manager , Check Point Software Technologies

Cybersecurity solutions vendor Check Point Software Technologies has returned to GITEX Technology Week 2021 to promote its Infinity portfolio of solutions and educate attendees on the current threat landscape . Check Point Infinity array of products focuses on technologies and capabilities that provide uncompromised security .

Ram Narayanan , Country Manager , Check Point Software Technologies , Middle East , said GITEX being the most anticipated technology exhibition in the region , is an enormous platform to network with the channel partners as well as customers who are looking for novelty in the market . Narayanan said it also extends an opportunity to showcase
Check Point Software ’ s expertise , plans and objectives with all stakeholders from a cybersecurity perspective . “ At GITEX , Check Point Software aims at staying focused on real customer needs and to exhibit industry leading , new and innovative cybersecurity solutions that redefine security ,” he said .
He reiterated that GITEX is an important opportunity to put the tech strategies into action and to find the right solutions to grow the business . We have learned that virtual meetings are nowhere as effective as in-person , face-to-face networking ,” he said . Being one of the world ’ s biggest technology event held live in-person , it provides an opportunity for recognising new business deals , networking and future-empowering innovations .
6