Intelligent Tech Channels Issue 44 - Page 24

PARTNERS ’ PERSPECTIVE

Part of the Lynchpin Media team , Manda Banda has more than 20 years of experience working for channel publications . He shares the knowledge he has learnt during that time in this monthly column for Intelligent Tech Channels .

The evolution of data centre infrastructure solutions

Manda Banda , Deputy Managing Editor , Lynchpin Media
The data centre segment is evolving rapidly in the Middle East and Africa ( MEA ) as Digital Transformation and organisational change takes hold . That said , how is this evolution compelling channel partners in the MEA market to innovate , skill-up and transform their data centre infrastructure offerings to customers ?
Manda Banda is Lynchpin Media ’ s Deputy Managing Editor and Editor of Intelligent CIO Middle East and Intelligent CIO Africa .

The rapid and exponential growth in the amount of data consumed by various businesses , individuals and

organisations has resulted in the rise in the
demand for data storage . With increasing
business needs , organisations are looking
for expanding on data storage capacity .
Moreover , many large organisations such as
Facebook , Google , Apple , Microsoft , Amazon ,
Oracle and certain government agencies in
MEA , are consolidating the traditional data
centres into gigantic mega data centres .
In order to minimise the cost associated
with data centre operations and to
maximise profits , various organisations
are coming up with more scalable and
efficient solutions which can serve the
enormously increasing demand for data
storage . This surging demand for data
storage is nurturing the market for data
centres in MEA . This also , presents potential
opportunities for numerous vendors and
As the era of “ datafication ” in which information management and data analytics is upon us , driving business competitiveness is the biggest driver for data centre transformation and infrastructure growth .
their channel partners serving the data centre market .
In the Middle East , transformed IT organisations are placing strategic bets on a broad array of modern technologies , from high-performance , easy-to-scale storage systems , through pre-packaged , easy-tointegrate converged and hyperconverged infrastructure ( HCI ), to flexible , softwaredefined architectures .
For solution providers , supplying data centre infrastructure solutions requires them to have expertise and understanding on how businesses can realise long-term cost savings on operations and maintenance of data centre infrastructure .
As the era of “ datafication ” in which information management and data analytics is upon us , driving business competitiveness is the biggest driver for data centre transformation and infrastructure growth . From government agencies to theme parks , organisations need to store , secure and analyse more data than ever before .
Analysts have been forecasting the data centre infrastructure market in the region to be growing significantly despite the disruption caused by the pandemic with a trajectory for growth in investments , data centre infrastructure estimated to move from US $ 4.7 billion in 2017 to US $ 6.1 billion in 2021 in the Middle East and North Africa ( MENA ).
From flash storage arrays to scaleout architecture and converged or HCI , organisations are investing heavily to modernise and automate their infrastructure and in the capabilities of a data centre to drive business growth and accelerate innovation .
This development has led to infrastructure renewal with data centre modernisation ranking as the top IT investment by more than half of Middle East organisations , nearly double the rate of organisations across Europe , Middle
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