be more of a big lounge and oasis to facilitate face-to-face meetings in a relaxed atmosphere in the middle of a hectic GITEX . Our friends and partners can find us as usual in Hall 3 , Stand C1 .
are working on bringing the public cloud experience into enterprise customers ’ on-premise data centres across the Middle East . Vendors have created fantastic value propositions to allow customers gain the agility and financial flexibility their business needs to accelerate their Digital Transformation journey .
What initiatives and channel schemes are in the offing for VAD Technologies post the COVID-19 pandemic ?
We have been playing out our financial strength and supporting the channel with extended credit terms , as well as giving them access to solutions in our product portfolio at highly discounted rates or sometime even completely free . Furthermore , we have doubled up on our lead generation activities along with our strategic partners .
What will be your key message to channel partners at GITEX Technology Week 2021 ?
Nice to meet you ! For us , this GITEX , is all about embracing our partners literally . We want to use GITEX to welcome those partners we haven ’ t met already , since most of the COVID-19 restrictions have been removed or are visiting us from abroad . The fact that EXPO 2020 is finally here , we already see a surge of channel partners coming to visit Dubai , which is promising a busy GITEX this year .
What will you be showcasing at GITEX this year ?
We decided to dedicate majority of our stand to have space to safely meet and greet our channel partners and vendors . It will
We are committed to extending the number of strategic partners we are working with in the region and give them access to our lead generation team
What channel programmes and initiatives is VAD Technologies planning for its channel partners in MEA in 2021 ?
With more than 25 vendors in our portfolio we have plenty channel programmes always running and adding value to our partners ’ offerings . From a VAD Technologies ’ side , however , we are committed to extending the number of strategic partners we are working with in the region and give them access to our lead generation team . Specifically , we are looking at partners that focus on the SMB market and need such support to successfully position , promote and sell new disruptive and innovative technologies to this important market segment .
What does the outlook for VAD Technologies look like in the next 12 to 18 months and where do you want your army of channel partners to be focusing on ?
Beside the two legal entities and offices we already have in the region for quite some time – United Arab Emirates and Saudi Arabia – we will have two more offices in the Gulf region early next year and potentially even one to cover North Africa towards mid of 2022 . There are several exciting new distribution agreements that will be announced , which will see VAD Technologies further rise in the list of top distributors in the region . Finally , and most importantly for me and the team , we will continue to ensure that VAD Technologies is a key multiplier for our vendors and channel partners . For our channel partners , we appreciate that they share the same excitement and passion for disruptive and innovative technologies , and we hope they will never lose their entrepreneurial spirit . •
INTELLIGENT TECH CHANNELS Issue 44 23