Intelligent Tech Channels Issue 44 - Page 10

NEWS
Lightware named Cisco Solutions Plus Partner

Lightware Visual Engineering , a manufacturer of connectivity solutions for the professional integrated systems market , has announced a partnership with Cisco to simplify meeting room control .

As a Cisco Solutions Plus partner , Lightware will provide a flexible , consistent and seamless user experience across room types . In addition , Lightware has a well-known presence within the live event space as the standard for concerts , arenas , and stadia .
Lightware has simplified the process of expanding , extending and controlling Cisco Webex Room devices by providing a preconfigured appliance . With Lightware , users can expand the number of inputs and outputs of a system , extend the connectivity over longer distances and empower the user to natively control the entire solution via the Cisco Touch10 and Webex Room Navigator .
“ Cisco and Lightware engineers have been working together on a mission to simplify the user experience for the last several years ,” said Steven Samson , Vice President , Lighware . “ We are replacing legacy control systems with a solution that is configured , rather than programmed .”
Lightware and Cisco have created configured packages designed for small to large meeting spaces . Additionally , Lightware has created bring-your-own-device ( BYOD ) packages to add camera sharing capabilities . Lightware ’ s configurator software simplifies room customisation for many rooms at scale , while providing a consistent workflow for the end-user via Cisco Touch10 and Webex Room Navigator .
GITEX heralds a new era for the tech industry
Amir Sohrabi , Area VP , Emerging Markets , Citrix

Citrix Systems , a provider of server , application and desktop virtualisation , networking , software-as-a-service and cloud computing technologies is back at GITEX Technology Week 2021 to proclaim what the company has dubbed the “ new era ” for the IT industry in the Middle East .

Amir Sohrabi , Area VP , Emerging Markets , Citrix , said as Dubai gets back into its stride as the conference and exhibition hub of the Middle East , GITEX again plays a pivotal role in bringing together industry leaders and innovators for conversations around the tech ecosystem , Artificial Intelligence , cloud and digital economies .
Sohrabi said the 2021 edition of GITEX heralds a new era for the tech industry and business in general , and this year ’ s theme – “ Creating a Bolder Digital Future Together ” – resonates particularly well with what Citrix works for .
“ With our partners over the past 18 months , we have focused 100 % to support our customers to adapt to new work models and ensure their digitalisation and employee experience efforts remain an advantage when the crisis ends ,” he said . The entire tech industry must demonstrate to all businesses and organisations that innovation and Digital Transformation are crucial to building a resilient and sustainable future .”
He said for that aim , GITEX is the right place to reinforce the industry unity to face upcoming challenges and showcase the latest , disruptive solutions in various industries . •
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