Intelligent Tech Channels Issue 43 - Page 26

MIDDLE EAST
REGIONAL CHANNELS
MID DLE EAST
Stephan Berner , CEO at Help AG

HELP AG LAUNCHES MANAGED ADVANCED WEB APPLICATION FIREWALL SERVICE

Help AG , the cybersecurity arm of Etisalat Digital and a trusted security advisor , has launched a fully cloud-delivered Managed Advanced Web Application Firewall ( AWAF ) service that proactively improves the security posture for organisations relying on web-based applications .

The service is in line with Help AG ’ s service centric evolution that offers customers uninterrupted access to leading cybersecurity technologies powered from in-country platforms with round-theclock access to cybersecurity talent on a pay-as-you-go model . Using cutting-edge Web Application Firewall technology , it protects customers ’ web-hosted applications from attacks , which target known and unknown exploits , without interrupting legitimate traffic .
Stephan Berner , Chief Executive Officer , Help AG , said : “ In today ’ s digital age , enterprises rely heavily on web applications to perform their day-to-day business functions . With more and more applications moving to the cloud , customers are increasingly exposed to sophisticated attacks wherein hackers take advantage of attack vectors that bypass traditional network and host-based security technologies . Help AG ’ s Managed Advanced Web Application Firewall service enhances customers ’ cybersecurity posture and offers them industry-leading protection and an assurance of uninterrupted webhosted business applications .”
Berner added : “ In-house security teams often struggle to keep pace with the organisation ’ s Digital Transformation mandates . They require the help of industry leading cybersecurity expertise to build application layer security measures to protect web applications as well as the underlying servers and databases that support them . The service provides them with round-the-clock proactive defense , support and management , no matter where the end user is located .”
By the virtue of being purely cloud-operated , customers benefit from a deployment agnostic service , which can seamlessly integrate with any application or web server hosted anywhere in the UAE , regardless of whether the end customer ’ s web server is deployed in their own premises , at a private data center or hosted in the public cloud .
Based on the simple design architecture of point and redirect , the customer ’ s web application traffic is forwarded through route injection on the DNS towards Help AG ’ s Managed Advanced WAF service module , to examine and filter the inbound traffic and enforce the rule sets based on the customised policies .
In addition to the unimpeded real-time access to Help AG ’ s own in-country CSOC ’ s cybersecurity expertise for recommendations , reporting and management , by the simple subscription to our services , customers can also avail the benefits of advanced underlying technology infrastructure where redundancy is planned at each level to ensure committed service availability while protecting their digital assets 24 by 7 . •
26