Intelligent Tech Channels Issue 43 | Page 15


Welcome to Issue 43 of Intelligent Tech Channels . As more businesses are reaching a pinnacle of their Digital Transformation journeys with most of their IT already running in the cloud , recent research from Synergy Research Group , has found that spending on cloud infrastructure bypassed spending on data centre hardware and software for the first time in 2020 . The study showed that spending on cloud infrastructure services like PaaS , IaaS and hosted private cloud , grew by 35 % to reach almost US $ 130 billion in 2020 .

In this regard , we continue to cover articles in this edition of the magazine addressing the issue of Digital Transformation and cloud infrastructure , and how channel partners are guiding their end user customers to success with Digital Transformation .
Gracing the cover of this month ’ s edition , is Dr Chris Cooper , Director and General Manager , Lenovo ISG MEA , outlines how the company is driving Artificial Intelligence ( AI ) adoption and AI ready solutions in the regional channel and enterprise IT segment . Among the many insights , Dr Cooper shares that : “ We recognise that AI projects can be complex and have a high cost of deployment , so we are taking a practical approach , that includes our channel partners , that will help our customers to go step-by-step through the entire process of utilising AI . In addition , we are also able to offer our channel partners and the end customers proven , ready-to-deploy infrastructure solutions that are optimised for industry-leading ISVs , through our AI Solutions Accelerator Programme .” You can read more by turning to page 19 . This month ’ s Expert Speak comes from Arafat Yousef , Managing Director – Middle East and Africa ( MEA ), Nexans Data Network Solutions who explains why the benefits of a single and agile network to manage everything has been accelerated .
And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Wojtek Życzyński , Channel Director , EMEA Emerging Markets , Citrix and Jonathan Hill , Vice President Revenue , Linode LLC .
And , as usual , we have all of your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . co . uk .
Manda Banda Editor