Intelligent Tech Channels Issue 42 | Page 49

INTELLIGENT SOFTWARE

UDC digitally transforms Qatar ’ s real estate customer experiences with Sitecore

U nited Development Company ( UDC ), a Qatari public shareholding company , has announced its Digital Transformation with Sitecore , a global digital experience management software vendor , is driving new levels of innovation in Qatar ’ s real estate market .

Qatar ’ s real estate market is seeing new levels of optimism , thanks to a growing white-collar workforce , regulations that allow for more freehold ownership and permanent residency and real estate projects that support Qatar National Vision 2030 . As a result , the value of Qatar ’ s real estate deals exceeded QAR 15 billion ( US $ 4.1 billion ) in second half of 2020 , according to a recent report by KPMG .
UDC , whose developments include long-term residential , commercial and entertainment projects , such as The Pearl-Qatar and Gewani Island , is Digitally Transforming with the channel partner Advancya . As a result , UDC is integrating and optimising its customer experiences across its website , digital marketing and social media channels .
“ UDC ’ s objective from the website is to service their residents , prospective buyers / renters and visitors of their luxury island touristic destinations , all in one consolidated website that offers people of various interests the content that UDC wishes to promote ,” said Mohamad Eskandarani , Digital Projects Executive , UDC Qatar . “ Core results were having a much faster content updating experience , ability to create new pages , add campaign trackers , add dynamic content based on personas , all under the same unified backend interface of Sitecore .”
Using the Sitecore Experience Platform , UDC is updating content faster , especially by easily creating new pages for marketing campaigns that are linked to the social media tracking software . The company is also adding dynamic content based on personas , all under the same unified backend interface of Sitecore . UDC is also using select Sitecore personalisation features to enable translation between English and Arabic content .
Overall , UDC has optimised costs , as staff spend less time creating and updating content , and gained efficiency by sharing content across the website and chatbot . “ In Qatar ’ s highly competitive real estate market , UDC is a leader in showing how Digital Transformation in marketing can deliver business benefits , enhance customer experiences and gain a sustainable competitive advantage ,” said Mohammed Alkhotani , Area Vice President , Middle East and Africa , Sitecore . “ UDC is ideally positioned to continue delivering the right content at the right time from any platform to its investors , residents and visitors .” •
INTELLIGENT TECH CHANNELS Issue 42 49