Intelligent Tech Channels Issue 42 | Page 34

FUTURE TECHNOLOGY

Channel consultancy

Looking to expand its management consultancy and advisory services to the IT channel , Australia-based Levels Ventures is looking to cement its footprint in Europe , Middle East and Africa ( EMEA ). Maury G , Managing Partner , Levels Ventures , tells Intelligent Tech Channels how the company is engaging with channel partners and why it ’ s extending its presence to the EMEA region .
Maury G , Managing Partner , Levels Ventures

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What is Levels Ventures and when was it founded ?
Levels Ventures with its headquarters in Australia and another office in Hong Kong , is a management consulting and advisory firm that was established in 2015 . The firm serve clients across the world with special focus on EMEA and APAC regions .
The firm is 100 % focused on the technology sector with three different practices that include : IT Sector Consulting , Start-up ’ s and Innovation Ecosystem Provider and FinTech and Blockchain Consulting .
IT Sector Consulting : is where the company helps IT vendors to define the right go-to-market strategy to enhance its channel reach in an existing market or identifying new distributors or partners when opening new markets . More services are offered to the channel partners for example , vendor selection , pricing strategy , B2B social selling and more .
Start-ups and Innovation Ecosystem Provider ( Incubators and Accelerators ):
Helps the ecosystem in enhancing the financial sustainability of incubators and accelerators . Another aspect of focus is improving the revenue , investment readiness , internationalisation of plans and improving the pre-money-valuation of start-ups .
FinTech and Blockchain Consulting : Helps government , international banks and start-ups to identify where the blockchain technology would help . In addition , it assesses the opportunity and provide clients with recommendation documents on that . Our key partners have spoken in more than 20 conferences and shared their knowledge with more than 30,000 delegates across Australia and Asia Pacific .
How is Levels Ventures working with the channel in the MEA market ?
We have identified a few gaps in the Middle East and Africa market when it comes to the channel . Our managing partner has more than 15 years of working relationship with the channel ecosystem in Middle East , Africa ,
Central East Europe , Russia and the CIS , so it was easy for us as a company to leverage
on that and start to partner with key players in the market . Right now , we are engaged in
On the IT distributor front , we focus on improving the performance of their least performing channel partners to make sure that they leverage the best out of the channel partners they serve .
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