AFRICA
REGIONAL CHANNELS
AFRICA
South Africa-based Axiz , is a digital technologies and services distributor that provides technology intelligence to its business partners through the supply of world-class products and a host of new and exciting in-house services . The comprehensive product and services portfolio , combined with a continent wide footprint and value-based distribution model enables Axiz to drive new and advanced technologies to the market . Recently the value-added distributor ( VAD ), unveiled Hewlett Packard Enterprise ( HPE ’ s ) flagship As-a-Service product , GreenLake , accessible to small and midmarket end customers .
AXIZ LOWERS ENTRY-POINT FOR RESELLERS TO OFFER HPE ’ S ‘ RIGHT- SIZED ’ GREENLAKE OFFERING TO SMBS
In a bid to address the technology needs and challenges of small and medium businesses ( SMBs ), HPE recently made its flagship As-a-Service product , GreenLake , accessible to small and midmarket end customers .
This comes as an increasing number of organisations are looking beyond traditional ways of acquiring technology and are embracing an IT ‘ As-a-Service ’ model . This allows them to tailor their IT infrastructure to their specific business requirements and provides better control over their expenditure .
Traci Maynard , Executive : Edge Consumer Software and Hardware and HPE Business Unit Manager , Axiz , said : “ HPE ’ s GreenLake for SMBs is also a significant opportunity for distributors and resellers . It allows them to expand their ‘ As-a-Service ’ strategy , enabling them to generate additional revenue , drive growth and further develop their expertise , while also better serving their key SMB enduser customers .”
Axiz is an authorised and accredited GreenLake distributor and its role in the channel space is to provide services and expertise to a series of reseller partners across South Africa and the rest of the continent . Axiz was the first distributor to sign up an HPE GreenLake contract in South Africa .
Growing interest
There has been a growing interest in the solution from South African customers who are looking to move away from capital expenditure ( CAPEX ) and manage their resources better , yet still grow their businesses and remain competitive .
Aimed at distributors and channel partners , HPE now provides “ right-sized ” HPE GreenLake packages with a competitive starting price point to help partners engage on deals with smaller customers adopting an IT- As-a-Service model .
The HPE GreenLake offering for SMBs comes with a lower entry-level capacity of 15TB and compute at four servers . At the same time , Resellers having Partner Ready for Services Silver or above are eligible for 17 % Pay For results in order to drive profitability for partners selling HPE GreenLake .
According to Maynard , HPE GreenLake brings the cloud experience to applications and data everywhere , enabling companies to adopt transformative technology faster and to simplify their operations . “ It delivers public cloud services and Infrastructure As-a-Service ( IaaS ) for workloads – on premises , fully managed in a pay-per-use model at the Edge , in colocations and in the data centre ,” she said . “ GreenLake offers faster time to value . To ramp up projects , end-user customers do not have to embark on new procurement cycles – they simply sign a change order request and have additional equipment installed on-site quickly and easily .”
Benefit from expertise
Maynard noted that resellers can benefit from the expertise and services that Axiz brings to the channel ecosystem . The company has accredited GreenLake experts within its HPE business unit , which allows it to guide partners through their GreenLake journey .
“ The challenge within the channel is that resellers are required to develop skills , expertise and understanding of a number of offerings which can at times be overwhelming . The role of the distributor is to support its resellers with these in-depth skills and expertise , and we can offer all of that with HPE GreenLake ,” she added . “ Axiz also offers a range of technology services to partners that don ’ t want to invest or don ’ t have the capital to invest in their own skills and people . The company can offer these services on behalf of a reseller to the end customer .
HPE GreenLake tailored to SMB ’ s will enable our resellers to accelerate their services more rapidly and easily while requiring less capital investment .” •
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