ENTERPRISE TECHNOLOGY
is another great potential category in the wider surveillance segment , as storage space required to store high definition camera images demand for high capacity enterprise storage in the surveillance category is growing exponentially .
Which countries in the Middle East are key to Toshiba ’ s business development strategy for the region ?
Our business development strategy for the region is focused on the UAE , Saudi Arabia , Qatar and Kuwait . For the Africa region it ’ s South Africa .
How has Toshiba positioned itself against competitors in the enterprise storage and consultancy space in the Middle East ?
Toshiba being the pioneers in hard disk drive technology and inventor of NAND flash memory that produces the solid state drive
Our channel engagement policy is “ Go Wide , Go Deep ”, and is modelled on an in-country channel development policy . We frequently conduct product training and updates through our award winning profit for Performance ( P4P ) Channel Health Programme .
( SSD ) is in a dominant position with regards to products and technology in the enterprise storage Space .
One issue that kept on being raised in the early stages of the COVID-19 pandemic was the growing need of storage and securing storage solutions . How are you addressing the whole security framework in the storage offerings you are providing the Middle East channel market ?
Our core competency and focus in the MEA region is currently enterprise and personal storage . Security is another important aspect . Currently in the MEA region , Toshiba doesn ’ t provide any security framework . That said , Toshiba does have solutions like Quantum Key Distribution ( QKD ) that enhance the security of its solutions portfolio .
How is Toshiba ramping up its channel initiatives and product offerings in the region and which industry verticals are increasingly adopting the company ’ s solutions ?
Our channel engagement policy is “ Go Wide , Go Deep ”, and is modelled on an in-country channel development policy . We frequently conduct product training and updates through our award winning profit for Performance ( P4P ) Channel Health Programme . Toshiba is the only IT vendor in the region to have an Android-based SMART APP that gives real time products details , FAQs and provides marketing collaterals to the channel and its sales force .
Given that some companies are adopting hybrid working policies , how is Toshiba positioning itself to ensure that a lot of businesses in the region are using the company ’ s storage offerings ?
The hybrid work culture will further enhance the need for storage and cloud technology will be widely adopted increasing the
need for storage in the data centre . Due to confidentiality reasons local storage of data on the PC for a remote worker may not be possible . All data will be stored in the cloud , fuelling the need for more storage and bigger capacity . This is where we come in together with our channel partners .
How is Toshiba working with channel partners to develop its business in the Middle East after you existed the B2C PC market ?
Toshiba continues to offer both B2C and B2B solutions in storage categories . our B2C portfolio comprises of personal storage products like external hard disk drives
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