ENTERPRISE TECHNOLOGY
Enterprise storage innovation
Toshiba ’ s presence in the Middle East dates back many years and has now grown to a region-wide network of Toshiba Group companies , distributors and dealers . Supported by its regional headquarters , Toshiba Gulf FZE , established in Dubai in 1997 . The channel network Toshiba has built over the years promotes its capabilities as one of the world ’ s leading diversified manufacturer and marketer of advanced electronic and electrical products and systems . As the Middle East continues its dynamic development , Toshiba is seeking to provide world-class solutions , particularly in social infrastructure , with products as diverse as turnkey power generation systems and elevators .
Santosh Varghese , Vice President , Toshiba Gulf FZE
The Toshiba Group is a global provider of electronic manufacturing and energy solutions provider focused on creating advanced electronics , electrical products and solutions . By continually developing innovative technologies , in the electronics manufacturing , energy and digital fields , Toshiba Group has truly enhanced businesses , communities and individuals . The company is constantly seeking new approaches that help it reach its goal of improving the global environment . Toshiba Gulf FZE aims to drive Middle East development and infrastructure through energy efficient solutions . Its ultimate goal is simple : to contribute to better lives and a better tomorrow .
Manda Banda spoke with Santosh Varghese , Vice President , Toshiba Gulf FZE , to find out how the company is driving innovation in the enterprise storage segment and brings this report .
Talk us through the state of the enterprise storage market in the Middle East given the ‘ new normal ’ under which enterprises and channel partners are operating ?
The “ new Normal ” has significantly changed the enterprise IT infrastructure landscape of many corporates , mainly large and medium entities to redefine their IT strategies . Cloud adoption has grown significantly leading to balanced resource utilisation in terms of the IT infrastructure . Cloud , security and storage is the key focus for the new normal . For data centre storage requirements , it ’ s about 30 % cheaper to source the HDD separately
The hybrid work culture will further enhance the need for storage and cloud technology will be widely adopted increasing the need for storage in the data centre .
rather than buying a storage solution populated with HDD . Surveillance storage
INTELLIGENT TECH CHANNELS Issue 42 19