According to the Simplicity Index , 64 % of consumers are more likely to recommend a brand because it provides simpler experiences and communications . A ‘ simplified experience ’ became especially crucial during the pandemic . While companies already face a vast number of problems in their day-to-day activities , their interactions with their vendor should not be one of them – from communication to support and financial as well as administrative ( bureaucratic ) questions . Vendors should value their partners ’ time and use their experience , which in the end leads to win-win situations .
Over and above this , vendors must also be a channel-driven company , with a goal to be the preferred vendor in the industry for partners to work with .
Expertise
Research shows that for businesses , the most important considerations when
Although the industry and technology are constantly and increasingly developing , businesses choose to work with vendors with easy-to-handle business processes and products .
choosing a cybersecurity provider are product and service quality , as well as expertise in cyberthreats . Such a trend is confirmed by the development of the threat landscape that , on the one hand , is amplified by the rise of APT attacks , and on the other by the fact that significant damage to large companies is inflicted by malware not specifically designed to infect corporate networks .
Today , customers seek sophisticated protection from a vendor with an elite level of expertise that has been proved globally .
Looking ahead , what can we expect from the enterprise cybersecurity sector ?
Digitalisation , being an inevitable process for every business that wishes to succeed , will see further development in different formats . For instance , a ‘ remote mode of everything ’ is not just a trend , but a new normal and recent Kaspersky research has revealed that almost three quarters ( 74 %) of employees want to keep a hybrid approach to working in the future . For those in cybersecurity , this means that risks to businesses will remain , if not grow . Therefore , the importance of these five elements at the core of enterprise security will only increase . •
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