ENTERPRISE TECHNOLOGY
For companies to catch up and eventually move at the speed of digital natives , they need to identify and set strategic business goals and identify how Digital Transformation will ensure that they achieve their goals .
We also support them with incentives , marketing and lead generating campaigns to grow the business .
What organisational factors feed into a speed disadvantage for companies that were not born digital ? How can they move more at the speed of digital natives and what role can the channel play ?
Companies frequently rush head-first into Digital Transformation projects without clearly defining their objectives , value propositions or the suitability of the projects which they are undertaking which can be a hinderance in the long run . For companies to catch up and eventually move at the speed of digital natives , they need to identify and set strategic business goals and identify how Digital Transformation will ensure that they achieve their goals .
Of course , this will flow down into a series of specific objectives that rely on the effective adoption and implementation of technology . This is where channel partners play a huge role by identifying exactly what the end goal or outcome is for the customer , what the current infrastructure looks like , what the financial standing is of the customer and then build a solution to suit their requirements . This can be in many forms including a As-a-Service offerings .
What are the biggest stumbling blocks for these companies once they decide to accelerate their transformation ?
We constantly see organisations attempt to go on a Digital Transformation journey to improve productivity and deliver innovative customer-centric software packages that have fewer user challenges , but the greatest stumbling block for me is going into this journey without clearly mapping your organisation ’ s Digital Transformation strategy .
From the onset , it is imperative to identify what success means for the businesses . There is a great deal of market pressure to deliver software applications faster to customers . Companies tend to focus more on the tools , plus the promise of performance benefits instead of the value those improvements will provide their customers and company .
A well-defined strategy requires a vision for what the digitally transformed company will be . Moreover , using new metrics that will capture and track progress toward that goal . The Digital Transformation vision should
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