MIDDLE EAST
REGIONAL CHANNELS
MID DLE EAST
Mindware , a regional value-added distributor ( VAD ) in the Middle East and Africa , recently signed an agreement with ESET , a global information security software vendor , to offer the entire suite of the vendor ’ s business products to enterprises across the Middle East . The partnership builds on existing collaboration between the two companies that extends to Saudi Arabia .
MINDWARE AND ESET SIGN DISTRIBUTION AGREEMENT FOR MIDDLE EAST
Mindware , one of the leading value-added distributors ( VADs ) in the Middle East and Africa ( MEA ), has announced that it has signed an agreement with ESET , a global provider of information security software , to offer the entire suite of the vendor ’ s business products to enterprises across the Middle East .
The latest deal builds on the existing partnership between the two companies that extends to Saudi Arabia , which saw the distributor successfully grow ESET ’ s business and market share in the Kingdom .
In terms of the agreement , Mindware will target enterprise customers , small and medium businesses ( SMBs ) and government organisations through its expansive channel network .
Nicholas Argyrides , General Manager – Gulf , Mindware , said : “ Remote working as a result of the COVID-19 pandemic has caused unprecedented security challenges to organisations across the Middle East . Cybercriminals are exploiting the fact that companies are still scrambling to put the right security technologies and procedures in place . There has been a surge in cybercrime since the start of the pandemic with countries like the UAE for example witnessing a 250 % increase in cyberattacks in 2020 . Unfortunately , this trend is unlikely to subside this year .”
Argyrides added that ESET with its wide array of worldclass solutions including end-point security and multi-factor authentication , has been helping organisations across the globe with their data protection requirements as part of their Digital Transformation initiatives . “ This partnership signing strengthens our security portfolio . We are excited to offer our channel partners and their customers ESET ’ s award-winning security solutions that ensure protection of company endpoints , business data and users ,” he said . Argyrides said Mindware will focus on the entire suite of ESET business products , with emphasis on increasing regional adoption of the company ’ s end-point detection and response solutions and other key technologies like cloud sandboxing and threat intelligence .
In addition , the distributor will help the security vendor penetrate deeper across all industry verticals . “ There will be more emphasis on sectors like financial services , healthcare and utilities , due to inherent industry-specific vulnerabilities and risks , causing them to be a target of COVID-19 themed scams ,” Argyrides noted .
Demes Strouthos , General Manager , ESET Middle East , said : “ We are immensely excited to partner with Mindware . Over the years , the distributor has developed an intimate knowledge of the market and understanding of both , the partner and the end client needs . We believe they are seamlessly well-placed to on-board and support a fast-growing reseller base for our company in the Middle East . ESET is among the top cybersecurity vendors in the world , recognised by several independent agencies like Gartner , Radicati and Forrester amongst others for its technical capabilities year after year . We are certain that with our technology and advanced solutions , channel partners will be able to drive better business and higher margins .” •
Nicholas Argyrides , General Manager – Gulf , Mindware ( L ) and Demes Strouthos , General Manager , ESET Middle East
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