ENTERPRISE TECHNOLOGY
has risen in 2020 and continues to be on the rise ,” he noted .
Baghdadi said one common challenge in the channel is delays in debt collection . “ So we as Ingram have had to step in and launched the Ingram Micro Financial Services in the region . Another challenge relates to the cost of logistics and reliability of freight ,” he added . “ But at this time , a key challenge is based on the global chip shortages . This , however , is driving channel partners to focus on other tech segments like security .” From the start of 2021 Ingram Micro ’ s focus has been to capitalise on the opportunities that have emerged or presented themselves as a direct result of the pandemic . This has meant the global VAD has been rolling out initiatives to help solution provider partners navigate the challenges brought about by the pandemic .
“ Our focus has been and continues to meet the demand generated by work from home ( WFH ) and on securing people working remotely or in the hybrid office / home environments ,” he said . “ Our chosen solution areas have proven to be right and have helped us and our partners to have record performance . So , we continue to focus on cybersecurity , cloud , Artificial Intelligence ( AI ), Internet of Things ( IoT ), unified communications ( UC ), remote service delivery and endpoint technology of all kinds .”
In addition , Baghdadi said Ingram Micro has been helping and encouraging reseller partners to be transparent if they are experiencing any difficulties as a result of the challenging times that the regional channel is experiencing . “ We want our partners to know that they can talk to us if they are having financial problems ,” he said . “ We are also urging them to get enabled in new areas of technology such as cybersecurity and cloud , and we can help them .”
With Ingram Micro ramping up its channel initiatives around cloud services , cybersecurity , financial services and onboarding new vendors , solution providers in MEA have been spoilt for
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 40 21