Intelligent Tech Channels Issue 04 | Page 70

FINAL WORD

Three classical data challenges your business may face

Travelling through Dubai ’ s rush hour traffic recently , I was reminded of the idea that a city cannot build its way out of congestion . As the theory goes , creating more roads does not solve the issue of traffic , because extra supply only increases demand . While new infrastructure may not be the solution to an urban planner ’ s problems , in my world of enterprise IT , that is often exactly what is needed , in one form or another .

But what about the tech-related dilemmas faced by your organisation ? How can modern IT build a metaphorical bridge over IT roadblocks ? Here are three of the most common challenges I hear from our clients and how cognitive infrastructure can help you get past them .

1

The challenge : Comprehending colossal volumes of data Back in 2013 , a study found that 90 % of the world ’ s total data was generated in just two years . Today , 88 % of this colossal amount of information is unstructured and therefore hidden from IT . But this is information where valuable customer insights lurk , you just need to shine a light on them .
The solution : Design for cognitive Cognitive IT is the source of this light , but only when you build your storage infrastructure with speed and intelligence . With rapid analytics , you can understand and gain insights from masses of data faster than ever , speeding up the time it takes to outthink the competition . Combine this with machine learning , and your business can find new ways to make use of information every day .
Miguel Vega is Vice President Systems Hardware at IBM Middle East and Africa
By embracing open technologies you create an environment that nurtures collaboration

2

The challenge : Keeping up with innovation Technology has had a snowball effect on innovation . As each IT breakthrough is made , the development cycle quickens . Keeping up with this rate of change is an important but demanding responsibility , because you need to find new ways of implementing systems and tools yet still move the business forward each day .
The solution : Collaborative innovation By embracing open technologies , you create an environment that nurtures collaboration . When your team works closely together and draws knowledge from those outside the organisation , it becomes much easier and faster to make those all-important technology breakthroughs . On top of this , open IT architecture makes your business agile , so you can adapt as the market changes and stay ahead of the pack .

3

The challenge : Create better outcomes , faster Just having the ability to make big tech breakthroughs is not enough . Thanks to the pressure of competition , you need to turn these developments into better outcomes for customers in a matter of days , not months .
The solution : Create on the cloud The new business ecosystem is no longer physical . Organisations are relying on third-parties to deliver infrastructure via the hybrid cloud , connecting systems and partners beyond the boundaries of the enterprise . Doing so allows developers to collaborate on projects at any time and from anywhere , shortening the time it takes to bring new products and services to market .
The potential for cognitive IT stretches far beyond these three common challenges . Whether you want to make music from data centres or need to overcome an unrelenting business challenge , it is all possible with the power of IT infrastructure built for the cognitive era .
70 Issue 04 INTELLIGENT TECH CHANNELS