As a vendor of a niche business solution describe the product profile , market opportunities , and partner involvement in the region .
EDITOR ’ S QUESTION
Redefining the retail space using visitor tracking and analytics
With soaring real estate costs retailers and channel partners are under pressure to justify and optimise space utilisation , according to Vic Bageria at Sàvant Data System .
As a vendor of a niche business solution describe the product profile , market opportunities , and partner involvement in the region .
Sàvant Data System offers intelligent solutions including people counting solutions , business intelligence and in-store analytics . Its partners have been benefiting by counting and tracking visitors in malls and other retail outlets in the region . Sàvant Data System deploys advanced solutions that accumulate information , which become the basis for strategic decisions in improving sales , monitoring market activities and controlling operational costs .
The technology falls under the category of customer behavioural analytics , which encompasses financial services to business by leveraging traffic patterns and demographic data of consumers . This aspect is useful in identifying patterns that strengthen business capabilities . Moreover , people counting platforms are effective means in tracking consumer paths – where , how , when and which transactions are frequented by customers that lead to favourable responses to offers , campaigns and advertisements .
It also equates to retail insights packaged as a technology solution that intensifies the internal decisions of business leaders in terms of selecting external retail options and identification of trends .
Sàvant Data System offers in-store analytics and heat map analysis reports that
Vic Bageria is CEO and CVO at Sàvant Data System
clearly shows the entry-exit behaviour of visitors in a company ’ s business space . The reports increase understanding of the success of particular zones and identifying the basis for unsuccessful areas of physical stores . The heat map keeps track of visitors as they enter the store essentially determining the hot zones that lead to occupancy of shoppers .
The technology architecture is primarily based on OpenCV , OpenNI , Python and Java . The use of edge devices such as image processing and advanced video analytics is always recommended . Big data business analytics and usage of back-end user equipment is also integrated .
The vendor also provides business intelligence in the form of a software toolkit suite that paves the way for database administrators , power users , end users and IT staff to manage , build , and share applications without having to undergo the tedious learning process of understanding the programme .
Sàvant Data System technology can be best used with 3D sensors that prevent instances of shadow , obstructions and other issues that lead to inaccuracies .
However , adoption of these technologies is varied , and face challenges in the region with regard to tracking systems since these have issues in close interactions .
Sàvant Data System has built its regional presence by establishing partnerships with known retail giants including Avenue Mall Kuwait , Madinat Jumeirah Dubai , Oasis Center Dubai , Oasis Mall Al Khuwair Oman , Oasis Mall Al Rass Saudi Arabia , Oasis Mall Azizia Saudi Arabia , Sahara Centre Mall Sharjah , Bawadi Mall Al Ain , Wafi Mall Dubai , Arabian Center Dubai , Ansar Mall Sharjah , Wahat Hili Mall Al Ain , Lulu Mall Fujairah , Hyatt Plaza Doha Qatar , Reef Mall Dubai , Etihad Mall Dubai , Andalus Mall Jeddah Saudi Arabia , Hayat Mall Riyadh Saudi Arabia , Amwaj Mall Dhahran Saudi Arabia , Panorama Mall Riyadh Saudi Arabia , Gulf Mall Qatar , Barak Grand Mall Oman , Galleria Mall Dubai , and Meraas Outlet Village Dubai .
Sàvant Data System collaborates with endcustomer accounts in the region including luxury retail conglomerates and other reputable business organizations like Ahmed Seddiqi and Sons , Al Futtaim retail Group , AKI Group , Damas LLC , Etoile Fashion , Al Tayer Group LLC and Al Furjan Group .
With people-counting devices , businesses can generate the total number of shoppers who enter or leave the zone and allows for identifying the direction of their movement . These solutions lead to valuable insights in understanding visitor ’ s behavioural patterns and frequency of visits .
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