Intelligent Tech Channels Issue 04 | Page 40

INTELLIGENT DATACENTRES

How Pure Storage intends disrupting data , databases , analytics

Matt Kixmoeller describes seven innovation milestones Pure Storage has set for itself converging the challenges of data management , data access , data storage .

When we started Pure Storage in 2009 , we laid-out a bold but simple plan . We saw the coming of flash technology as an opportunity to re-think storage entirely , and we used flash as an opportunity to build a new class of smart storage solutions , focusing our innovation in three key areas : # 1 Build affordable all-flash storage # 2 Make storage simple and self-driving # 3 Make storage evergreen

Seven years later , our original Pure Storage mission is well on the path to being accomplished . We are proud to have had an outsized impact on the $ 35 billion storage market , as the storage behemoths have all pivoted to chase Pure Storage , attempting to emulate both our product strategy and business model .
We aim to deliver a data platform that enables our customers to build a new class of applications and to extract new insights from data – we call this data advantage . With data advantage as our focus , we have set four additional new innovation priorities for the next five years at Pure Storage :
# 4 Bring flash to large-scale unstructured data # 5 Transform application data storage again with Non-Volatile Memory Express # 6 Deliver next-generation converged infrastructure , optimised for cloud and new stack applications # 7 Make application development and data protection effortless in the cloud era
To be clear , we are far from done with our first three innovations areas ! The storage industry is still only about 15 % into the all-flash transition , and we are continuing to innovate with SaaS-based management , predictive analytics , and even more business model transformation .
As the businesses of legacy storage companies continue to falter , some have asked why build a storage company at all ? Our belief is simple : in the increasingly digital economy data is key .
Yet in most datacentres today , data is also the key bottleneck . Data on disk is the last mechanical gate in the compute chain . Data is where compromises are ultimately made : how much to store , how much can be analysed , how long to wait for answers , compromises no one wants to make .
The IT landscape today is dominated by vendors who are treating data as a compromise . These vendors are all pivoting to low cost and low differentiation data strategies , versus investing in a platform to drive data advantage . Pure Storage believes there is a place in the market for a pure-play data innovator , wholly-focused on driving data advantage .
Bring flash to large-scale

4 unstructured data Pure Storage ’ s success has been built upon helping core business applications and clouds that run them to be faster and more efficient . But this mission ignored the majority of data , the vast pools of unstructured data that in the world of digital sensors and machine generated everything is being created faster than it can be analysed .

40 Issue 04 INTELLIGENT TECH CHANNELS