FINAL WORD
The vast majority of those surveyed already had a high awareness of Zero Trust , while over two-thirds of respondents stated that they have adopted , or are looking to adopt , this approach to security within their organisation . It seems , therefore , that Zero Trust is becoming a sought-after solution to the expanding threatscape , and it is even more essential now that home working is set to continue for the foreseeable future .
How to support customers on the Zero Trust journey
Technical knowledge needs to be shared with clients to help them on their Zero Trust journeys , which is where channel partners could help by sharing their knowledge . Vendors can work with their channel partners to make sure they are passing on the information needed to ensure a smooth journey for the end-user . Vendors can collaborate with channel partners to succeed in this challenging landscape :
Communicate : Zero Trust is not a new idea , yet it is one that can often be misunderstood . With proper communication , channel partners can explain the suggested processes , correct company culture and best network visibility tools that all contribute towards creating the perfect Zero Trust environment . Therefore , they start to become trusted advisors and supportive allies for the client fighting rising cyberattacks .
Understand : After a challenging financial year for many companies , customers will not have huge investments to throw
around . By getting to grips with consumer pain-points , especially budget , channel partners can deliver a better service and tailor their proposals to what is realistic for the organisation by implementing technologies that will optimise their existing investments .
Demonstrate : While security will be a big concern for many companies , it will not be their sole focus . It is important to demonstrate exactly how a Zero Trust mindset may help customers in more ways than one . This architecture can actually assist in increasing productivity within a workforce , with 87 % of respondents claiming their workforce had been more productive since adopting a Zero Trust model . Other benefits cited by our survey include being able to cope more effectively in the current climate and becoming more agile .
Cybersecurity worries are plaguing many businesses . While employee engagement weakens and further lockdown restrictions are put in place , this remote and distributed landscape looks set to stay indefinitely . However , embarking on a Zero Trust journey is an effective solution to the expanding threatscape and many more IT leaders are picking up on it . The ecosystem needs to embrace this mindset and channel partners can become the support system for every business looking to invest in cybersecurity . •
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