Intelligent Tech Channels Issue 39 | Page 32

AFRICA
REGIONAL CHANNELS
AFRICA
Cyber solutions vendor Acronis has merged with Synapsys South Africa-based Synapsys , a distributor of Acronis Cyber Protection Solutions to provide partners with direct access on the continent .

ACRONIS ACQUIRES SYNAPSYS TO PROVIDE AFRICAN IT CHANNEL WITH DIRECT ACCESS

Acronis , a global provider of cyber solutions , has announced the acquisition of Synapsys , its longtime partner located in Cape Town , South Africa that specialises in distributing Acronis Cyber Protection Solutions through the service provider channel . The latest move is part of the company ’ s accelerated growth plan and Acronis ’ fourth acquisition in the past 18 months .

Synapsys is a channel-centric group of companies that delivers Acronis Cyber Protection Solutions to thousands of customers through a network of subdistributors , resellers and managed service providers ( MSPs ) in South Africa and across the continent . It is comprised of two businesses : Synapsys Systems Limited , a specialist software distributor and the region ’ s authorised Acronis Distributor for on-premises solutions since 2003 , and Synapsys Distribution Limited , which services the MSP market using the Acronis Cyber Cloud service provider platform .
“ Synapsys has been a trusted and valuable partner in our efforts to extend our cyber protection solutions to organisations across the African continent . This acquisition will give their users direct access to our technology and support ,” said Serguei Beloussov , Founder and CEO , Acronis . “ At the same time , Africa is becoming a strategic growth opportunity for Acronis and acquiring Synapsys provides us with a permanent presence on the continent . The move is beneficial for Acronis , the African MSP channel , and the organisations and users that need to safeguard their workloads and systems against the modern threat landscape .”
The acquisition dovetails perfectly with Acronis ’ on-going global / local initiative , which aims to provide expanded in-country
Peter French , General Manager , MEA , Acronis access to the company ’ s worldwide resources . As demand for cloud and managed services increases around the world , it creates opportunities for service providers who deliver Acronis Cyber Protection Solutions .
Peter French , Managing Director , Synapsys , will now serve as Acronis ’ General Manager for the Middle East and Africa ( MEA ) market . “ No business school advice tells you to put all your eggs in one basket . But this is exactly what we did with Acronis and we have never regretted it . Our laserfocus and partner-centric ethos is backed by our alignment with Acronis ’ mission , especially the drive to the cloud and the cyber protect approach to data protection and digital security . This deal feels like a natural extension to this long-standing relationship ,” French said . “ Partnerships are about relationships which are about people . We are looking forward to continuing to support MSPs across Africa in keeping the ecosystem cyber protected , now as part of Acronis . And former Synapsys partners can look forward to a closer relationship with Acronis , working through the same core team on the ground whom they have grown to trust over the years .”
After a planned transition period , Synapsys will be integrated into Acronis and will be responsible for all Africa Sales of Acronis ’ cyber protection solutions . •
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