ENTERPRISE TECHNOLOGY and IP surveillance space . We push them to widen their reach as they are equipped with solutions meant to enhance connectivity and optimise user networks to boost productivity . TP-Link has the products , solutions and team to support the growth of our SOHO , SMB & VIGI offerings and to ensure that our partners thrive in the market .
What initiatives and plans are in the offing for TP-Link post COVID-19 in the Middle East ?
The Middle East is an important region for TP-Link and we are investing heavily into developing our resources and improving our channel network . We have carefully crafted a number of initiatives that focus on expanding our customer base and addressing the increasing demands for our pioneering solutions . TP-Link is expanding its partnerships to enable new partners with its complete product line . While selecting partners , we look at how they can grow together with us , their market expertise , the alignment of their business values with ours and their customer-first approaches to then design our plans for them accordingly . We focus on training our partners to meet these requirements so that they can enhance their unique strengths and grow to play a key role in helping us achieve our goals for the year .
While selecting partners , we look at how they can grow together with us , their market expertise , the alignment of their business values with ours and their customer-first approaches to then design our plans for them accordingly by them . We fully understand that a one-size-fits-all approach seldom works and dedicated solutions focusing on SMBs need to be provided to them . The same applies to other aspects such as marketing , pricing and margins . Despite the heightened market pressure on smaller channel partners serving the SMB sector , TP-Link , together with its distribution partners , continually supports channel partners by offering them the best price points for the products and solutions whose demand is growing considerably .
We have initiated several effective initiatives like margin support to our resellers serving the Middle East ’ s SMB sector . Considering the current market conditions and business climate , it is critical that channel partners have the right products and solutions from TP- Link and its distribution partners to support SMBs comprehensively .
We work extensively with partners on the pipeline , help enable and empower their sales and technical teams . TP-Link provides continued training to ensure that they can deliver excellent IT infrastructure and surveillance solutions that are needed by SMBs to grow . We are committed to helping our partners mitigate some of these challenges by ensuring that they have the broadest SMB products portfolio . We are also adding new PoE switches and VIGI surveillance products to offer complete and comprehensive brand solutions that suit every small business . •
What channel programmes and initiatives is TP-Link planning for its channel partners serving the SMB market in the Middle East this year ?
TP-Link is laying strong emphasis on improving its channel partners ’ business performance and help them achieve better customer satisfaction . These are the two most significant drivers of IT spending among small businesses and TP-Link focused on being on top of them at all times .
The company is also working very closely with its distribution partners to extend more credit facilities to them . The scale of operations of SMBs differs from their large counterparts and so do the challenges faced
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 39 23